Sales Director EMEA

The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region within our Class III Casino games. This leadership role manages a team of sales professionals. It develops and accomplishes regional sales strategies. It also manages key customer relationships and ensures consistent revenue delivery.

The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.

Key Responsibilities
1. Revenue Growth & Sales Execution Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives

Develop and complete sales plans aligned with company-wide strategy

Drive consistent pipeline generation and conversion through proactive deal management

Lead complex, high-value deals and strategic negotiations

Ensure principled adoption of sales methodologies and CRM processes
2. Customer & Account Management Build and maintain executive-level relationships with key customers and strategic accounts

Supervise account planning and ensure strong customer retention and expansion strategies

Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns

Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
Identify and develop new market opportunities and partnerships across EMEA
3. Team Leadership & Talent Development Recruit, develop, and retain a high-performing regional sales team

Set clear performance expectations, critical metrics, and accountability frameworks

Provide ongoing coaching, mentoring, and performance management

Develop a culture of high performance, collaboration, and continuous improvement

Partner with HR on talent planning, succession, and organizational design
4. Strategy & Market Development Define and complete the EMEA sales strategy in alignment with global priorities

Analyze market trends, competitive landscape, and customer insights to inform decisions

Identify growth segments, verticals, and geographic expansion opportunities

Collaborate with marketing, product, and allied teams to align go-to-market initiatives

Drive regional business planning and long-term growth strategies
5. Forecasting, Budgeting & Reporting Own accurate and timely sales forecasting (weekly, monthly, quarterly)
Develop and lead regional sales budgets, including cost control and return on investment optimization

Track and communicate performance against targets using data-driven insights

Provide regular reporting and executive updates to VP Sales and senior leadership

Ensure data integrity and effective use of CRM and reporting tools
6. Operational Excellence Establish and implement guidelines across sales operations and processes

Drive adoption of tools, automation, and analytics to improve efficiency

Optimize territory design, quota allocation, and coverage models

Ensure compliance with company policies, legal, and regulatory requirements

Partner with Sales Operations to continuously improve performance frameworks
7. Cross-Functional Collaboration Work closely with Marketing on demand generation and campaign effectiveness

Partner with Customer Success and Services to ensure delivery excellence and renewals

Collaborate with Product teams to provide market feedback and influence roadmap

Align with Channel/Partner teams to improve indirect revenue contribution

Qualifications & Experience
10+ years of sales experience, with significant leadership responsibility in EMEAExperience in Class III casino games

Consistent record of achieving and exceeding revenue targets

Experience leading geographically distributed teams

Strong background in complex enterprise sales and deal negotiation

Demonstrated ability to build and complete strategic sales plans

Experience with CRM systems (e.g., Salesforce) and sales analytics tools

To note for this role we are open to candidates being based in either UK or Spain, relocation and visa sponsorship opportunities are available.

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