Content & Social Media Manager - FTC

United Kingdom

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data‑driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally – we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

As our Social Media and Content Manager you’ll manage and develop Tide’s social media programme, introducing our members to new products and helping them get the most out of the products they already hold. This role is focused on our UK and EU markets (France and Germany) and you will be responsible for managing a Senior Social Media Executive.

Working closely with the Member Engagement Team, you’ll devise compelling social campaigns and engaging content to promote our diverse product offering that will deliver meaningful engagement with our Tide members. You’ll also be responsible for reporting on campaign results, and sharing these insights broadly across the teams.

Some of the things you’ll be doing:

• Managing and developing Tide’s product social media calendar (organic and paid) for our UK and EU markets with existing product marketing campaigns and new product launches.
• Supporting product revenue targets through social media activity, liaising with Country Commercial Managers to create and deliver plans derived from insight.
• Building strong relationships alongside other content colleagues (PR, acquisition teams, Member Support) to support singular approach and tone across all Tide content on social media platforms.
• Adapting content, creative approaches and tone of voice as appropriate to different channels.
• Crafting copy for posts, making sure the copy is in Tide’s tone of voice and distribute it across our social media channels.
• Briefing and overseeing the production of social assets with the in‑house design teams.
• Scheduling and uploading posts across all customer facing platforms.
• Supporting key Tide campaigns, working closely with the acquisition marketing team and PR to capture social ready content.
• Identifying key community members and developing conversations/relationships with them on our social channels to collect product feedback.

• You have a passion for marketing and social media in a scale‑up, multi‑location environment, and have 4+ years of relevant experience.
• You are passionate about social media and content creation with an in‑depth understanding of the different platforms and emerging trends.
• You are detail‑oriented and highly organised: you can manage many channels and projects simultaneously.
• You have a knowledge and understanding of social listening tools e.g. Hootsuite, Sprout Social.
• You have great communication skills – you can build campaigns and relationships, coach and inspire technical and non‑technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You use data and evidence above your opinion.
• You have excellent interpersonal skills – you are personable, love to help people and are naturally solution‑oriented.
• You are able to adapt quickly and efficiently to changing priorities, and are eager to support the wider marketing team… you are happy to work as part of “One Team” at Tide.

• Vitality Health Insurance,…