Social Strategist

Company description

With a history that dates back over 80 years,
Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,
Media Week's Agency of the Year 2023!

The client is one of the most prestigious brands in the world, and one of the most prestigious clients within Publicis. They are a genuinely unique business in terms of their structure and goals, meaning that most of the common objectives of an agency client – sales, revenue, margin – are infrequent considerations. Instead, they seek to ensure that the dominant position they hold within their market, the almost ubiquitous aspiration to ownership and their unique synonymity with excellence are sustained, not just for the sales quarter or the financial year, but for the very long term.

This presents a unique challenge for media strategy, and that challenge is at the heart of this role.

The successful candidate will be providing strategic thinking and deliverables for our social media engagement with this unique luxury heritage client: helping to guide the role of social media and the supporting platform strategies that will bring it to life across content, community and channel best practices. Meta platforms will be central to the role, with a very broad global scale, but the Social Strategist would also be involved in strategy development for other platforms, including some involvement in Asian‑market platforms.

Paid Social is our key scope, but the Social Strategist would need expertise in broader paid/earned/shared/owned social. Even more broadly, since social media is a central part of the client’s communication strategy, the Social Strategist would need expertise in holistic comms strategy in order to contextualise the role of Social.

• Support strategy development, partnering closely with the Social Lead
• Own strategic components of campaign briefs, including working closely with the data team to analyse and incorporate insights, and the planning and activation teams to ensure new recommendations are aligned with those insights
• Proactive research and content creation to support the client team and Social Lead in platform points of view, user behaviour evolution, legislative and other macro trends
• Support on adhoc deep dives into new platform features, competitor activity and sponsored events / ambassador activations
• Alignment with local market teams to connect global and local learnings and insights into new global strategies

• Extensive experience in digital strategy and planning, with at least 3 years involved in Social and strong exposure to both on and offline media
• Proven track record of delivering impactful social strategies for a range of clients, including luxury brands, brands with large budgets and/or brands with complex strategic requirements
• Proven experience of translating and augmenting platform best practices to fit unique client objectives, not simply regurgitating platform recommendations
• Exceptionally strong presentation and storytelling skills
• Clear understanding of the landscape of social media platforms and…