Global Marketing Director

Role Overview

We are looking for a Global Marketing Director to join our team. You will be responsible for developing and executing a comprehensive global marketing strategy that drives ABS business growth, enhances brand equity, and supports ABS’s overarching strategic objectives.

You will provide strategic leadership across all global marketing activities, including corporate communications, brand management, content development, digital marketing, demand generation, events, partner and channel marketing, and sponsor ships. You can be located in the UK, US or Mainland Europe.

• Strategy Development:
  Define and execute global marketing strategies aligned with ABS’s growth objectives.
• Team Leadership:
  Build and lead a high‑performing global marketing team; foster collaboration and accountability.
• Brand Management:
  Ensure consistent brand positioning and messaging across all markets.
• Digital Marketing:
  Drive digital transformation, marketing automation, SEO, and analytics.
• Demand Generation:
  Implement lead generation programs and measure pipeline contribution.
• Budget Oversight:
  Manage global marketing budgets and optimize resource allocation.
• Agency Management:
  Oversee relationships with external agencies and partners.
• Performance Measurement:
  Define KPIs and track marketing ROI and brand impact.

• 15+ years of progressive marketing experience, including senior leadership roles in global organizations.
• Proven ability to develop and execute global marketing strategies.
• Strong background in brand management, digital marketing, and demand generation.
• Leadership experience in B2B marketing with a track record of building high‑performing teams.
• Bachelor’s degree in Marketing, Agri‑business, or related field.

• Experience in agricultural or biotechnology sectors.
• Familiarity with CRM systems and marketing automation tools.
• Willingness to travel internationally.

ABS – is the world‑leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketed in more than 70 countries, ABS has been at the forefront of animal genetics and technology since its founding in 1941. We are uniquely positioned as a global player with a dedicated R&D function and an international distribution network.

We breed and distribute the genes of the world’s best bulls, scientifically selecting livestock to increase the profitability of our customers who are some of the world’s biggest farmers and food producers.

Intelli Gen Technologies is the technology within ABS that develops sexed bovine genetics that helps customers maximize their profitability and reach their end goals in a fast and efficient manner.

We were born to challenge standards. Since the beginning, innovation has been part of our DNA. From co‑development of the first semen tank, to the recent ground‑breaking launch of our innovative Sexcel® sexed genetics product, we have made our mark in the bovine genetics industry.

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future.

Our vision is clear:
Pioneering animal genetic improvement to sustainably nourish the world.

• Collaborate as One Team
• Create Value for Customers
• Innovate with Purpose
• Never stop improving

Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.

• Monitor and identify goals for the reduction of our GHG emissions from our own operations.
• Drive porcine and bovine genetic improvements which support productivity gains and improve feed efficiency, enabling a reduction in the production of…