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Job Description & How to Apply Below
Performance Marketing Specialist
Experience : 5+ year
Location Noida Sector
-63 (WFO)
Department Marketing
Responsibilities:
1. Campaign Strategy & Management:
● Develop & Execute, and manage PPC campaigns across Meta, google
● Create and optimize ad copy to ensure relevance and quality score improvements.
● Plan landing pages to maximize conversion rates.
2. Performance Monitoring & Analysis:
● Monitor and analyze campaign performance metrics such as CTR (click- through rate), CPC (click per cost), CPA (click per acquisition), and ROI.
● Generate detailed reports to communicate performance and insights to stakeholders.
● Utilize tools like Google Analytics, clarity and first party attribution tools to assess traffic quality and campaign impact.
3. Budget Management:
● Allocate and manage budgets effectively across various campaigns.
● Ensure budget optimization to achieve maximum results within the allocated spend.
● Bid & Budget Optimisation
4. A/B Testing & Optimization:
● Conduct A/B testing on ad creatives and landing pages to identify high-performing variations.
● Continuously optimize campaigns based on data-driven insights.
5. Competitor Analysis:
● Perform regular competitor analysis to stay ahead in the market.
● Identify and capitalize on industry trends and opportunities.
Required
Qualifications and Skills:
● Bachelor's degree in Marketing, Advertising, Business, or a related field.
● Meta & Google Ads certification required.
● Proven experience of minimum 4-5 years in managing Google Ads campaigns and other PPC platforms, preferably in brand (Apparel Industry) .
● Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, clarity, etc.
● Excellent written and verbal communication skills.
● Strong attention to detail and organizational skills.
● Ability to work independently and as part of a team /Agency partners.
● Up-to-date with the latest trends and best practices in PPC and digital marketing
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