Job Description & How to Apply Below
We are looking for a Product Manager – Localisation to lead product strategy, localization, and execution for the local market across wearable devices such as smartwatches, earbuds (TWS), and smart glasses.
This role is critical in building mass-market, value-driven products for Tier-2 / Tier-3 / Tier-4 users, balancing cost, features, and user experience using a data-driven product approach.
You will work closely with engineering, design, data, supply chain, marketing, and sales teams in a fast-growing global consumer electronics organization backed by a top-tier private enterprise.
Key Responsibilities
- Own the end-to-end product lifecycle for Local-focused wearable products—from ideation to launch and post-launch optimization
- Define and manage the product roadmap, MVP scope, and feature prioritization aligned with Local user needs
- Translate Local consumer insights, market trends, and competitive analysis into scalable and cost-efficient product solutions
- Work cross-functionally with hardware, firmware, app, design, QA, supply chain, and marketing teams to ensure on-time delivery
- Drive localization strategies for features, UX, pricing, and packaging tailored to price-sensitive and mass-market users
- Track and optimize key product metrics including DAU, retention, conversion, revenue, and user engagement
- Support go-to-market planning, launch readiness, and feedback loops from sales and customer support teams
- Continuously analyze post-launch data and customer feedback to improve product performance and lifecycle value
Required Qualifications & Skills
- 5+ years of experience in Product Management, preferably in wearables, consumer electronics, IoT, or hardware-led products
- Strong understanding of the Local consumer market, especially Tier-2 / Tier-3 / Tier-4 user behavior
- Hands-on experience with UPI payments, affordability-driven product design, and price-sensitive segments
- Solid technical understanding of hardware components, sensors, Bluetooth/BLE, firmware, and wearable operating systems
- Proven ability to work with engineering and hardware teams in fast-paced environments
- Strong analytical mindset with experience in data-driven decision-making
- Excellent communication and stakeholder management skills
- Fluent in Hindi with professional working proficiency in English
Good to Have
- Experience launching mass-market wearable products in Local
- Exposure to supply chain constraints, BOM optimization, or cost engineering
- Prior experience working with global HQ or cross-border product teams
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