Demand Generation Manager

The Demand Generation Manager is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.

Key Responsibilities

- Strategy Development:
Design and implement lead generation strategies across digital, social, email, and offline channels.
- Market Research:
Analyze target markets, customer segments, and competitor activities to identify opportunities.
- Campaign Management:
Plan, execute, and optimize lead generation campaigns to maximize ROI.
- Lead

Qualification:

Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
- CRM Management:
Maintain and update CRM systems (e.g., Salesforce, Hub Spot) for accurate lead tracking and reporting.

- Collaboration:

Work closely with sales and marketing teams to align lead generation efforts with business objectives.
- Performance Analysis:
Monitor KPIs, prepare reports, and recommend improvements for continuous growth.

- Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.