Customer Data Platform; CDP Specialist

Position: Customer Data Platform (CDP) Specialist (2-3 years)
Role Overview

The Customer Data Platform (CDP) Specialist plays a critical role in executing and managing audiences and customer journeys within the CDP ecosystem. This position directly supports Digital Marketing initiatives aimed at customer acquisition, engagement, and retention.

The ideal candidate has a strong ability to translate marketing requirements into data-driven audience strategies, analyze large customer datasets, and operationalize insights into scalable, compliant, and impactful marketing experiences. We are seeking a professional who can join promptly or is currently serving a notice period.

CDP work requires strong SQL expertise to translate stakeholder requirements into actionable, data-driven outputs. Therefore, Data Analysis remains a core skillset for this role.

You will thrive in a fast-paced environment, balancing creativity with analytical rigor, while ensuring data quality, governance, and business objectives are consistently met.

Required Skills & Competencies

- Proficiency in SQL / query languages (mandatory) for data analysis, segmentation, and validation
- Strong working knowledge of Excel, including data manipulation and analysis
- Basic to intermediate understanding of marketing data, customer data models, and marketing technologies
- Strong analytical mindset with the ability to work with large, complex datasets from multiple sources
- Strategic mindset with the ability to align CDP capabilities to business objectives
- Excellent verbal, written, and stakeholder communication skills
- Ability to work cross-functionally with marketing, analytics, product, and engineering teams
- High attention to detail, with a strong focus on compliance, standards, and data accuracy
- Experience gathering requirements and managing stakeholder expectations

Key Responsibilities

Data Analysis, Governance & Hygiene

- Analyze customer data using SQL and Excel to identify patterns, trends, and actionable insights
- Support data quality and governance initiatives, ensuring data completeness, consistency, and compliance
- Perform data validation, testing, and User Acceptance Testing (UAT) for new audience builds and integrations

Audience Management & Activation

- Design, build, and manage campaign audiences within the CDP
- Configure and execute audience journeys aligned with marketing goals
- Review audience logic and journeys with stakeholders and activate them across relevant marketing channels

Business Partnership

- Partner with marketing stakeholders to support requirement-gathering workshops for omni-channel customer engagement strategies
- Act as a bridge between business, marketing, and technology teams to translate campaign objectives into actionable data requirements
- Guide them through different Data arrangements and finalise a list of customers contributing a behavior.

Build to Scale & Innovation

- Collaborate with IT and Operations teams to define integration requirements using clear user stories, roadmaps, and implementation plans
- Support the development of scalable data pipelines and integration endpoints
- Build proofs of concept (POCs) for new tools, platforms, and technologies in partnership with technology teams

Qualifications

- 2+ years of experience in B2B marketing campaigns, marketing analytics, or data strategy
- Hands-on experience with a Customer Data Platform (e.g., Action

IQ, Salesforce CDP, Adobe CDP, or similar) is a strong plus
- Technical understanding of Marketing Automation platforms (Marketo, SFMC, etc.), Salesforce CRM, and digital advertising platforms (Google Ads, Meta/Facebook) is desirable
- Strong organizational skills with the ability to deliver high-quality outputs under tight timelines
- A passion for metrics and performance measurement — you are driven by data and insights

More About the Team

Collaboration is central to success in this role. You will work closely with demand generation marketers, sales operations, analytics teams, and technology partners to execute go-to-market (GTM) strategies.

Our team operates with an agile mindset — priorities are clearly defined, ownership is shared, and team members consistently rally around key deliverables. If you enjoy working in a data-driven, collaborative, and fast-moving environment, this role offers the opportunity to make a meaningful impact.