Social Media Manager

Social Media Manager

Location:

Noida, India (Onsite/Hybrid)

Reports to:

Product Manager
Infinity Learn is building AI-powered EdTech solutions to make high-quality exam preparation accessible to students across India. We’re a focused, high-impact team blending deep education expertise with cutting-edge AI innovation.
The Opportunity
Take ownership of the social media presence for one of India’s fastest-growing EdTech brands. In this role, you’ll define how we engage with students, parents, and educators—transforming complex educational offerings into compelling, relatable content.
What sets this role apart?
Creative freedom to experiment and innovate
Direct influence on brand growth and perception
The opportunity to build and scale social presence for new product lines from the ground up

Key Responsibilities
Develop and execute a comprehensive social media strategy across Instagram, Linked In, You Tube, and emerging platforms
Create engaging, platform-native content tailored to K–12, JEE, and NEET students, as well as their parents
Plan and manage content calendars, campaign launches, and community interactions
Monitor performance metrics, analyze trends, and continuously optimize strategy using data insights
Collaborate closely with product, design, and content teams to ensure consistent and impactful messaging
What We’re Looking For
Must Have:
1–3 years of experience in social media management
Strong copywriting and storytelling skills
Deep understanding of youth culture, trends, and digital behavior
Data-driven mindset with the ability to interpret analytics and refine strategy
Good to Have:
Experience in EdTech or consumer-focused brands
Video editing skills (Reels/Shorts)
Experience managing paid social campaigns