Performance Marketing Specialist – Lead Generation

Role:
Performance Marketing Specialist – Lead Generation
Noida | On-site | Full-time
Working Days:
Monday to Friday

Experience:

2 to 3 Years

About Bluvo Digital
Bluvo Digital is a performance-focused growth partner for ambitious brands.
We do not optimise for vanity metrics. We build structured lead generation systems that drive qualified leads and real revenue.
We work selectively with clients who are serious about scaling. Our focus is on profitability, contribution margins and long-term growth.

The Role
This role is strictly for Lead Generation performance marketing.
If your background is only e-commerce ROAS optimisation, this may not be the right fit.
You will be responsible for generating high-quality leads and building structured acquisition funnels that convert.

What You Will Own
End-to-end lead generation campaigns across Google Ads, Meta Ads and Linked In Ads
Managing and scaling structured lead gen funnels
Minimum 20L+ monthly ad budget handling experience preferred
Optimising for lead quality, not just cost per lead
Understanding sales cycle and CRM integration
Setting up proper conversion tracking and offline conversion tracking
Coordinating landing page creation and testing
Running structured A/B tests across ads, audiences and landing pages
Deep focus on Conversion Rate Optimisation
Analysing funnel drop-offs and improving conversion rates
Working closely with clients to improve lead quality

This Role Is Not For You If
You optimise only for lowest CPL without considering lead quality
You do not understand how sales teams work
You cannot set up tracking independently
You rely only on platform automation without strategy

We Are Looking For Someone Who
Has 2 to 3 years of serious hands-on experience in lead generation
Has handled structured lead funnels end-to-end
Understands CPL, CAC, LTV, and revenue attribution
Is confident in client communication
Can independently audit and optimise accounts
Has strong CRO thinking
Is comfortable working on strict KPI targets

Why Join Bluvo Digital
We are not a large agency.
And that is our strength.

Direct exposure to the founder-level strategy
Real ownership from Day 1
No unnecessary hierarchy
Faster growth curve
Performance-first culture
Better pay for serious talent
Clear leadership path as we scale

At larger agencies, you generate leads.
Here, you build lead engines.
To Apply
Send your CV and a short note covering:

Highest monthly budget you have handled for lead gen
One lead gen account you improved significantly
How you ensure lead quality
Your current CTC and notice period

Apply only if you are confident in owning results.