Digital Marketing Manager

Company Description
Accurate Group of Institutions, established in 2006, is a reputed educational institution offering diverse courses across varied fields of study. Located in Greater Noida, its state-of-the-art facilities include advanced classrooms, modern computing resources, and vibrant seminar spaces, all set amidst a lush green campus. The Institution focuses on teaching, research, consulting, and Management Development Programs, fostering a collaborative environment for student and faculty growth.

Accurate also partners with prominent international universities, such as the University of Auckland and Nanyang Technological University, to facilitate student exchange programs.

Role Description
This is a full-time, on-site role for a Digital Marketing Manager, located in Gautam Buddha Nagar. The Digital Marketing Manager will oversee and execute the organization’s digital marketing strategies to build and enhance its online presence. Key responsibilities include managing social media marketing campaigns, generating leads, analyzing website performance using web analytics, and optimizing digital marketing initiatives. This role will require strategic planning, day-to-day execution, and continuous improvements to drive growth and engagement.

Qualifications
Expertise in Social Media Marketing and Lead Generation to drive engagement and growth
Strong knowledge of Digital Marketing and Marketing strategies
Proficient in Web Analytics for tracking and optimizing online performance
Exceptional organizational and project management skills
Critical thinking and problem-solving skills with the ability to adapt to a dynamic marketing environment
Bachelor’s degree in Marketing, Digital Media, Communications, or related field
Experience in educational institutions or relevant industries is an added advantage