Digital Marketing Specialist

Job Title:

Performance Marketing Executive – Google Ads (EdTech)

Location:

Noida, Sector-3

Experience:

4-5 Years
Industry:  EdTech / Education Technology

Job Overview
We are looking for a result-driven  Performance Marketing Executive  with strong expertise in  Google Ads (AdWords)  to manage and optimize paid campaigns for our EdTech products and courses. The ideal candidate should have experience in generating  quality leads, improving ROI, and scaling paid campaigns  through data-driven strategies.

Key Responsibilities
Plan, execute, and optimize  Google Ads campaigns  (Search, Display, You Tube, and Performance Max).
Generate  high-quality leads for courses, training programs, and education services .
Conduct  keyword research, competitor analysis, and audience targeting  to improve campaign performance.
Monitor and analyze campaign performance using  Google Analytics, Google Tag Manager, and conversion tracking tools .
Optimize campaigns to achieve  lower CPL (Cost per Lead) and higher ROI .
Perform  A/B testing on ad copies, landing pages, and creatives .
Collaborate with the  content, design, and landing page teams  for better campaign performance.
Track daily budgets, bidding strategies, and campaign KPIs.
Prepare  performance reports and insights  for management.

Required Skills
Strong hands-on experience with  Google Ads (Search, Display, You Tube, Performance Max)
Knowledge of  Lead Generation Campaigns

Experience with  Google Analytics & Conversion Tracking
Keyword research and  competitor analysis
Understanding of  landing page optimization
Strong analytical and data interpretation skills
Basic understanding of  SEO and digital marketing funnels

Preferred Qualifications
Experience in  EdTech / Education lead generation campaigns
Google Ads Certification is a plus
Experience managing  high-budget lead generation campaigns

Key Metrics (KPIs)
Cost Per Lead (CPL)
Lead Quality & Conversion Rate
Campaign ROI / ROAS
Lead Volume