Assistant Manager - Performance Marketing

Role Overview
The Performance Marketing Specialist will be responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads, Meta Ads, and other digital platforms, to increase quality leads, improve conversion efficiency, and enhance brand awareness.
This role requires a combination of analytical, creative, strategic, and AI-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.

Key Responsibilities
1. Campaign Management
Develop, execute, monitor, and optimize PPC campaigns across Google Ads, Meta Ads, and other advertising platforms.
Manage end-to-end campaign setup, including audience targeting, creatives, tracking, bidding strategies, and reporting.
Continuously test ad copies, creatives, landing pages, and audience segments to improve campaign performance.
Candidate must have hands-on experience in managing and optimizing yearly marketing ad spends exceeding ₹1 Crore across multiple digital advertising platforms.
2. Strategy Development
Develop comprehensive paid media strategies to increase brand visibility, drive high-quality traffic, and generate leads at optimal CAC.
Identify growth opportunities across platforms, audience cohorts, and funnel stages.
Build scalable performance marketing frameworks aligned with business objectives.
3. AI & Automation-Driven Optimization
Utilize AI-powered tools and platform automation features for campaign optimization, audience analysis, bid management, creative testing, and reporting.
Leverage AI tools such as ChatGPT, Claude, Gemini, Meta Advantage+, Google AI features, and automation platforms to improve productivity and campaign performance.
Implement data-driven decision-making using predictive insights, automated rules, and performance forecasting.
Stay updated with emerging AI trends and integrate relevant tools into marketing workflows.
4. Analysis & Reporting
Analyze campaign performance metrics, including CPL, CAC, CTR, ROAS, conversion rates, and lead quality.
Prepare detailed reports and actionable insights to improve ROI and campaign efficiency.
Monitor attribution, tracking accuracy, and funnel performance across channels.
Candidate must have strong knowledge of Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics (GA4), Meta Pixel, and other relevant tracking and attribution tools.
A strong understanding of event tracking, server-side tracking, attribution models, and campaign performance measurement is required.
5. Budget Management
Manage and optimize advertising budgets efficiently to maximize ROI across campaigns.
Ensure effective allocation of budgets across channels, geographies, and campaign objectives.

Required Qualifications
Bachelor's degree or above.
Minimum 4 years of experience in performance marketing with strong expertise in Google Ads (PPC) and Meta Ads.
Proven experience in managing large-scale, complex, and multi-vertical campaigns.
Strong analytical and problem-solving skills.
Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.

Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API, and analytics platforms.
Familiarity with bid management and marketing automation tools.

Preferred Skills
Strong understanding of AI-powered marketing tools and automation workflows.

Experience with CRM integrations, lead funnel optimization, and attribution models.
Knowledge of landing page optimization and A/B testing.
Ability to interpret large datasets and derive actionable insights.
Strong communication and stakeholder management skills.
Must have experience managing yearly ad spends of ₹1 Cr+ across digital platforms.

Note:

Interested candidates may share their resumes at [HIDDEN TEXT] or via Whats App at