Performance Marketing

We're looking for a results-driven  Performance Marketing Specialist  who excels at generating high-quality real estate leads s role is heavily focused on  paid media, conversion optimization, and revenue impact , with SEO as a supporting function.
If you understand real estate funnels, can optimize CPL aggressively, and know how to turn ad budgets into site visits and site visits into booked deals - this role is for you.

Key Responsibilities
Performance Marketing (Primary Focus)
Plan, execute, and optimize  high-budget lead generation campaigns  across Google Ads, Meta Ads, and other paid channels.
Drive  qualified leads, site visits, and conversions  with a strong focus on CPL, CPA, and ROI.
Build and optimize  conversion funnels  specifically for real estate (landing pages, forms, call funnels).
Continuously test ad creatives, copies, and landing pages to improve  CTR, conversion rates, and ROAS .
Scale campaigns while maintaining lead quality and cost efficiency.

Real Estate Lead Generation (Core Requirement)
Leverage prior experience in  real estate marketing  to run high-performing campaigns.
Understand buyer journeys (awareness → consideration → site visit → booking).
Work closely with sales teams to improve  lead quality and conversion rates .
Optimize campaigns for  walk-ins, site visits, and qualified inquiries , not just form fills.

Analytics & Optimization
Track and report performance metrics including  CPL, CPA, CTR, CPC, and ROAS .
Build dashboards that focus on  business outcomes (site visits, bookings)  rather than vanity metrics.
Collaborate with web and analytics teams to improve  tracking, attribution, and funnel performance .
Continuously optimize campaigns based on data insights and user behavior.

SEO (Secondary Focus)
Support SEO efforts across on-page and technical areas.
Conduct keyword research and competitor analysis to improve organic visibility.
Work with content teams to optimize landing pages and blogs.
Monitor key SEO metrics like impressions, clicks, and rankings.

Innovation & Automation
Stay updated with the latest trends in  performance marketing, automation, and AI tools .
Use tools like ChatGPT and other automation platforms to improve campaign efficiency and creativity.

Requirements
2-3 years of experience in  performance marketing (PPC + Lead Gen) .
Proven track record of running  lead generation campaigns at scale .
Strong expertise in  Google Ads, Meta Ads Manager, GA4, and Tag Manager .
Deep understanding of  conversion funnels, landing page optimization, and CRO .
Strong analytical mindset with the ability to translate data into actionable insights.
Excellent communication skills and ownership mindset.

Brownie Points

Experience with  real estate CRM tools and lead lifecycle management .
Understanding of  call tracking, Whats App funnels, and offline attribution .

Experience with  AI-driven marketing tools and automation workflows .
Knowledge of  video marketing and high-converting ad creatives .

What Success Looks Like
Consistent reduction in  CPL and CPA
Increase in  qualified leads and site visits
Strong alignment between marketing and sales outcomes
Scalable and repeatable lead generation systems