Operation - Team Lead - User Growth

Position: Growth Operation - Team Lead - User Growth
About Paytm Group:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
.We are looking for a detail-oriented and proactive CLM Operations Executive to join the Paytm.
.Campaign Lifecycle Management (CLM) team. In this role, you will be responsible for the end-to-end execution of off-deck and on-deck campaigns across multiple channels using Clever Tap.
.You will collaborate closely with Category, Growth, and Traffic teams to ensure campaigns are set up accurately, approved on time, and monitored for performance.

Key Responsibilities
Campaign Execution & Management
. Create, configure, and publish campaigns on Clever Tap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS, Chat, and Whats App channels.
. Set up and manage Clever Tap Journeys, including event-based triggers, audience segmentation, and multi-step flows.
. Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native Display).
Data Fetching & Validation
. Fetch and validate campaign base sizes using Clever Tap's segment builder and cross- reference against push campaign base size checks.
. Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image specs before campaign scheduling.
. Monitor campaign delivery metrics post-launch flag anomalies such as unusual drop in reach or delivery rates (expected benchmark: 50-60% delivery/acquiry).
. Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team Sheet to ensure alignment.
. Ensure all campaigns have a valid Label  the CLM Category List, and that Category Id and Category Name key-value pairs are correctly mapped (case-sensitive).
Quality Control & Scheduling
. Perform QC checks as per the Campaign SOP before scheduling any campaign.
. Conduct banner QC in line with Banner SOP guidelines, verifying image specs, deeplinks, and    widget types.
. Test campaigns during permitted testing hours (7:00 AM-10:00 PM) using the designated test    webhook.
Required

Skills & Qualifications
Clever Tap Expertise (Mandatory)
. Hands-on experience with Clever Tap for campaign creation, audience segmentation, and channel configuration.
. Proficient in setting up Events and Journeys in Clever Tap, including multi-step flows, event triggers, and user property filters.
. Understanding of Clever Tap concepts:
Native Display, Push campaigns, cascade mode, sub- contexts, frequency capping, and DND settings.
. Familiarity with webhook configuration (live and test) for Push, Email, SMS, Whats App, and Chat channels.
Data Fetching & Analytical Skills
. Ability to fetch, validate, and cross-reference campaign data from multiple trackers and sheets (Google Sheets / Excel).
. Basic understanding of segmentation logic: user properties, behavioral filters, segment exclusions, and frequency rules.
. Ability to identify and flag data discrepancies or campaign mismatches quickly and accurately.
Operational & Process Skills
. Strong attention to detail - ability to follow multi-step SOPs precisely and maintain zero-miss campaign execution.
. Experience raising and tracking tickets on Jira or similar tools    . Good time management skills to handle approval deadlines, testing windows, and scheduling timelines simultaneously.
Why join us
. A collaborative output driven program that brings cohesiveness across businesses through technology.
. Improve the average revenue per use by increasing the cross-sell opportunities.
. A solid 360 feedback from your peer teams on your support of their goals.
. Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.