Senior GTM Systems Administrator

Role Summary

We are seeking a Senior GTM Systems Administrator to join our Revenue Operations team, reporting to the Sr. Director of Revenue Operations. This role plays a critical part in enabling efficient revenue operations across Sales, Marketing, Customer Success, and Finance.
At Enboarder, Salesforce serves as our primary system of record, while Hubspot powers our marketing automation and lead management. The Senior GTM Systems Administrator owns the administration, optimization, and integration of Salesforce and Hub Spot, ensuring our GTM teams have reliable systems, clean data, and scalable processes that support pipeline generation, customer growth, and operational efficiency.
The ideal candidate brings strong Salesforce administration expertise, hands-on Hubspot administration experience, and a highly collaborative approach to identifying opportunities for improvement and partnering with stakeholders to implement scalable solutions.

Key Responsibilities
1. Salesforce Administration
Co-Own administration and optimization of the Salesforce platform supporting Sales, Marketing, Customer Success, and Finance teams — including objects, fields, validation rules, page layouts, permissions, user access, dashboard and reporting to support visibility into funnel performance, ARR, and key GTM metrics.
Partner directly with GTM stakeholders to understand business problems and translate them into well-architected technical requirements and Salesforce solutions
Design, troubleshoot, and optimize Salesforce Flows and automation to support evolving business requirements
2. Hub Spot Administration
Own the administration and maintenance of the Hub Spot platform, including properties, workflows, forms, lifecycle stages, and backend automation, ensuring system continuity, clean data, and reliable synchronization with Salesforce and other GTM tools
Build and maintain marketing dashboards and reports, including advanced analytics (e.g., expansion reporting) in close partnership with the Marketing team
Serve as the primary point of escalation for Hub Spot workflow, reporting, and data issues across Marketing and Sales teams.
3. GTM Systems Integrations
Maintain and support integrations between Salesforce, Hub Spot, and the broader GTM technology stack,
ensuring reliable data sync and system performance. Current stack includes:
Salesforce & Hub Spot (core integration)
Planhat
· Gong
· Zoom Info
· Intercom
· Rocketlane
· Linked In Sales Navigator
· Trumpet
· Zapier
4. Data Quality & Governance
Partner with the Rev Ops and GTM team to complete the ongoing account deduplication and contact association initiative, improving account and contact data integrity across Salesforce, Hub Spot, and Planhat
Implement automation and processes to reduce duplicates and maintain consistent account & contact associations
Perform monthly audits to monitor duplicate accounts and contact associations and proactively address data quality issues
5. Documentation
Maintain clear documentation of system configurations, integrations, automation logic, and operational processes in alignment with GTM system best practices

Required Qualifications
5+ years of hands-on Salesforce administration experience with demonstrated ability to own and deliver complex projects independently.
2+ years of hands-on Hub Spot administration experience
Strong experience designing, building, troubleshooting, and optimizing Salesforce Flows
Proven ability to translate business requirements from GTM stakeholders into scalable technical solutions
Experience maintaining and improving Salesforce–Hub Spot integrations
Experience working with GTM tools such as Planhat, Gong, Zoom Info
Strong CRM data governance skills — deduplication, data hygiene, and validation automation.
Background in SaaS or subscription-based businesses, solid understanding of ARR, pipeline management, and GTM funnel metrics.
Strong problem solving skills and ability to collaborate across multiple teams
Proactive, ownership-driven mindset with the ability to independently identify issues and drive solutions
Exposure to quote-to-cash processes and tools such as Salesforce CPQ is a plus

Interested in Joining the Team?
Great…