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Job Description & How to Apply Below
Growth & Performance Marketing Specialist
Role Overview
We are looking for a data-driven Growth & Performance Marketing Specialist to support the execution, optimization, and scaling of paid marketing campaigns.
This role will work closely with the marketing leadership team to drive lead generation, improve campaign performance, and optimize the marketing funnel across digital channels.
Key Responsibilities
Performance Marketing
Plan, execute, and optimize paid campaigns across:
Google Ads (Search, Display, You Tube)
Linked In Ads (essential for B2B campaigns)
Meta Ads (Facebook & Instagram)
Manage campaigns focused on lead generation and conversions
Conduct audience targeting, keyword planning, and A/B testing
Campaign Optimization & Analytics
Track and optimize key performance metrics such as CPC, CPL, CTR, CPA, and conversions
Monitor campaign performance and recommend data-driven improvements
Prepare weekly and monthly reports with actionable insights
Tracking & Setup
Set up and manage conversion tracking, pixels, and event tracking
Work with Google Analytics and basic dashboards for performance monitoring
Ensure accurate and consistent data tracking across campaigns
Funnel & Lead Generation Support
Understand marketing funnels and customer journeys
Collaborate with content and design teams to enhance ad creatives and landing page performance
Support initiatives to improve lead quality and conversion rates
Collaboration & Execution
Work closely with content, design, and social media teams
Execute campaigns as per strategy and provide performance-based feedback
Requirements
Experience:
1–3 years in performance or digital marketing
Hands-on experience with:
Google Ads
Linked In Ads (strongly preferred)
Meta Ads
Core Skills
Strong understanding of performance marketing metrics and funnels
Experience in lead generation campaigns (B2B preferred)
Familiarity with Google Analytics and advertising dashboards
Understanding of campaign structure, targeting, and optimization techniques
Good to Have
Exposure to B2B, Technology, SaaS, Cloud, or Data Center domains
Basic understanding of landing page optimization and conversion rate improvement
Ability to interpret data and recommend actionable insights
AI Tools (Good to Have)
Familiarity with AI tools for ad copy suggestions, creative testing, and workflow efficiency
Education
Bachelor’s degree in Marketing, Business, or a related field
Certifications in Google Ads, Meta, or Linked In are a plus
Key Traits
Data-driven and result-oriented mindset
Strong attention to detail
Ability to work in a fast-paced environment
Willingness to learn and take ownership
Compensation & Details
Experience:
1–3 years
Location:
Noida
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