Job Description & How to Apply Below
At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India’s largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions.
Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes, NBT, ET Money, Tech Gig, and Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas, and technologies that help people make the most of every day.
Build a career of purpose & passion with Times Internet.
Website :
About Business Unit: ETB2B
ETB2B was started 6 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialized B2B media portals & communities covering news, opinion, analysis etc. These niche portals are either based on industry ( like auto, telecom etc) or function ( CIO, CFO etc). Here are portals that we run: , , , , , , , , , , , , , , , Apart from media verticals, we also run and
Vertical - ET Masterclass, Events & Digital Products
Experience
Required:
3–5 years in digital marketing, performance marketing, B2B lead generation, or revenue-linked campaign management.
Job Description
We are looking for a Digital / Performance Marketing Manager to drive qualified lead generation, campaign performance, funnel optimization, and revenue-linked marketing for Masterclass programs, virtual sessions, recorded programs, event inventories, awards, webinars, sponsor-led campaigns, and digital product initiatives.
Key Responsibilities
- Plan and execute performance campaigns across Google, Meta, Linked In, email, Whats App, remarketing, and other digital channels.
- Drive qualified leads for Masterclass, paid programs, virtual sessions, recorded content, awards, events, webinars, and sponsor-led campaigns.
- Manage the full funnel from audience targeting, lead capture, nurturing, sales handover, conversion tracking, and reporting.
- Build audience segments based on industry, designation, seniority, intent, event participation, content consumption, and past engagement.
- Work with product and design teams to improve landing pages, lead forms, CTAs, communication journeys, and conversion flows.
- Coordinate with sales teams to track lead quality, follow-up status, conversion feedback, and revenue outcomes.
- Create campaign dashboards covering CPL, CAC, CTR, conversion rate, source performance, lead quality, ROI, and revenue contribution.
- Support GTM planning for new Masterclass formats, virtual/recorded programs, AI-led event inventories, sponsor modules, CRM journeys, and automation-led products.
Required Skills
- Strong experience in digital marketing, performance marketing, and B2B lead generation.
- Hands-on knowledge of Google Ads, Meta Ads, Linked In Ads, email campaigns, Whats App campaigns, remarketing, and campaign automation.
- Understanding of B2B events, masterclasses, webinars, paid programs, digital products, and revenue-linked funnels.
- Ability to optimize campaigns based on CPL, lead quality, conversion rate, ROI, and revenue contribution.
- Experience with Google Analytics, Looker Studio, CRM tools, marketing automation platforms, and ad dashboards.
- Good understanding of landing page optimization, audience segmentation, lead nurturing, and funnel tracking.
- Strong coordination skills with sales, product, content, design, editorial, and business teams.
- Good written communication for ad copies, email copies, Whats App messaging, campaign briefs, and performance reports.
Preferred
- Experience in B2B events, media, edtech, executive education, SaaS, webinars, paid learning programs, or digital products.
- Exposure to CRM-led nurturing, lead scoring, Whats App/email automation, and remarketing journeys.
- Ability to work in a fast-paced, revenue-driven environment with ownership of measurable outcomes.
Interested Candidates may reach out on DM or share their resume on
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