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Job Description & How to Apply Below
This is not a traditional Marketing or PR role.
Your mission is to increase Lepide's visibility, credibility, and authority across the cybersecurity ecosystem by building relationships, securing earned media opportunities, engaging with technical communities, supporting industry influencers, and helping security practitioners discover Lepide wherever they research solutions. You will own the strategy and execution behind Lepide's presence across industry publications, analyst platforms, podcasts, webinars, review sites, communities, social channels, and influencer networks.
Responsibilities
Increase Lepide's visibility and authority across industry publications, communities, review platforms, podcasts, analyst reports, and social media
Secure guest article, podcast, webinar, speaking, and media opportunities that position Lepide as a trusted voice in identity and data security
Build relationships with cybersecurity influencers, creators, analysts, journalists, consultants, and industry partner
Manage Lepide's presence across review platforms such as G2, Gartner Peer Insights, and Trust Radius, driving a consistent flow of customer review
Identify and engage with relevant technical communities, helping Lepide contribute valuable expertise to industry discussion
Support executives and subject matter experts in developing thought leadership content and growing their personal brand
Monitor industry trends, competitor activity, and emerging topics to identify new opportunities for visibility and awareness
Coordinate award submissions, customer success stories, and other initiatives that strengthen Lepide's reputation
Track and report on earned media performance, brand mentions, review growth, backlinks, share of voice, and AI visibility metrics
Work closely with content, product marketing, customer success, and sales teams to amplify Lepide's expertise and customer success stories.
Key outcomes:
Increase independent mentions of Lepide across industry publications and communities
Grow customer reviews across key review platform
Establish relationships with key cybersecurity creators and publication
Secure regular guest contributions and speaking opportunities
Improve Lepide's visibility and authority across AI-powered search and discovery platform
Help position Lepide as a leading voice in identity and data security.
Requirements:
3+ years experience in B2B technology marketing, cybersecurity marketing, PR, community marketing, analyst relations, or a related field
Excellent English written and verbal communication skills
Experience working with industry publications, media contacts, influencers, or analyst firms
Strong understanding of Linked In and modern B2B social media strategies
Ability to build relationships with technical audiences and subject matter experts
Highly organized, proactive, and comfortable working independent.
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