Search Engine Marketing Specialist

Job Description:

We are looking for a highly skilled  SEM Specialist  to join our marketing team. This role is ideal for someone with deep, hands‑on experience in managing paid campaigns across Google Ads, Meta, Linked In Ads, Bing Ads, and other digital ad platforms.
The SEM Specialist will be responsible for planning, executing, optimizing, and reporting on paid media campaigns to drive measurable business results. The ideal candidate is analytical and detail‑oriented with a strong focus on performance metrics and insights. The candidate should also be able to drive AI-led marketing innovation, hands-on AI usage in campaign workflows, and stay current with latest AI trends + tools.

Key Responsibilities:

1. Campaign Planning & Execution
Execute high-performing campaigns across:
Google Ads (Search, Display, You Tube)
Meta Ads (Facebook/Instagram)
Linked In Campaign Manager
Bing Ads/Microsoft Ads
Conduct keyword research, audience targeting, and ad copy creation for search and social platforms.
Set up campaign structures, budgets, KPIs, and tracking parameters.
2) Optimization & Performance Management
Monitor campaign performance daily and optimize for CPL, CPA, CTR, and conversion rates.
A/B test creatives, landing pages, bids, and audience segments.
Identify trends and insights to improve campaign efficiency and scale.
3) Measurement, Analytics & Reporting
Build weekly/monthly performance dashboards and reports.
Extract actionable insights and communicate them to the Integrated Performance Marketing Lead.
Track performance using:
Google Analytics (GA4)
Platform-level dashboards
UTM parameters and tracking tools
Recommend data-driven improvements and experimentation ideas.
4) Cross-Functional Collaboration
Coordinate with SEO and organic teams to ensure consistent messaging.
Support campaign planning for product marketing and demand generation initiatives.
5) AI-driven campaign optimization & innovation
Leverage AI-powered tools to enhance campaign execution, including bidding optimization, audience expansion, automated ad generation, and creative testing.
Use AI-enabled insights to refine performance across platforms such as Google Ads, Linked In Ads Manager, Meta Ads, and Bing Ads.
Stay updated with the latest AI advancements in paid media, including smart bidding, generative ad variants, predictive targeting, and performance forecasting.
Experiment with AI tools for keyword expansion, copy testing, A/B testing, landing page ideas, and analytics augmentation.
Contribute to building an AI-first culture within the performance marketing team by sharing learnings, experimenting with new AI workflows in project management.

Qualifications:

Bachelor's Degree
Extensive knowledge of running paid campaigns on Search and Social media platforms
Knowledge of AI tools and workflows to automate paid campaign workflows
Should be well versed with reporting and dashboarding of campaign performance