Senior Marketing Manager

Job Description

Arconic is currently in search of a Senior Marketing Manager to join our Kawneer Business in Norcross, GA.

At Arconic, we take pride in our work and our innovative products and technologies that advance sustainable solutions for a better world. We strive to create a safe, inclusive, and collaborative workplace with competitive benefits, development opportunities and a culture that values and rewards employees on all levels of the organization.

We are seeking a seasoned marketing strategist with deep expertise in creative advertising and public relations to lead high-impact initiatives that elevate brand visibility, deepen architect engagement, and drive specification influence. This senior-level role is ideal for a visionary leader who thrives on managing complex, multi‑channel campaigns and agency partnerships, without direct people management responsibilities. You’ll be the driving force behind bold creative direction, integrated channel strategy, and thought leadership efforts that shape how our brand shows up in the market.

• Architect and execute integrated creative strategies that align with brand and business objectives.
• Lead PR strategy across digital, print, and experiential platforms, ensuring innovation and brand consistency.
• Partner with the Marketing Director to develop thought leadership programs and elevate the brand’s voice in the industry.
• Own the strategic direction and performance of key channels including Linked In, You Tube, and Facebook.
• Guide paid media and publication advertising efforts in collaboration with agency partners to maximize reach and engagement.
• Shape creative direction for architect‑focused campaigns and CEU program promotions.
• Lead the development of high‑impact campaigns across email, social, web, and advertising platforms.
• Ensure creative excellence and timely execution by managing cross‑functional collaboration and agency workflows.
• Maintain a high standard of brand storytelling and visual identity across all touchpoints.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7+ years of B2B marketing experience.
• Proven success in leading creative advertising and PR strategy across multiple channels.
• Strong background in managing agencies and driving creative excellence.
• Exceptional communication, strategic thinking, and project leadership skills.
• Working knowledge of Salesforce, Account Engagement (Pardot), Hub Spot, Word Press, and Power BI preferred.
• Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at time of hire. Visa sponsorship is not available for this position.

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