Sales Consultant

Join us as a Sales Consultant at Home Instead in Norfolk, NE. This field‑based role drives business growth by building relationships with healthcare providers and community partners to increase referrals and client acquisition.

About Home Instead
For more than three decades, the Home Instead network has been the world’s leading provider of in‑home care for older adults. Each franchise offers an individualized approach to keep aging adults comfortable and cared for bal support of over 100,000 Care Pros provides more than 60 million hours of care annually. Learn more at

Position Location: Norfolk, NE. Travel required throughout Northeast Nebraska.

Job Summary
The Sales Consultant plays a strategic role in driving business growth and expanding market presence. This position focuses on building and nurturing strong relationships with healthcare providers and community partners to increase referrals and client acquisition. You will be responsible for executing targeted sales strategies, conducting in‑home consultations with prospective clients, and supporting new care starts when needed. This high‑impact, field‑based role requires a strong blend of strategic thinking, relationship‑building, and sales execution.

The ideal candidate is a self‑starter with consultative sales experience, a strategic mindset, and a passion for improving the lives of aging adults.

• Sales Strategy & Market Analysis
  • Develop and execute targeted sales strategies to increase market share and client acquisition.
  • Analyze market trends, competitive activity, and industry developments to identify growth opportunities.
  • Achieve inquiry generation and referral targets through strategic follow‑up and market analysis.
• Relationship Management & Community Outreach
  • Build and maintain strong relationships with healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians.
  • Represent Home Instead at industry events, health fairs, professional conferences, and community meetings.
  • Develop and execute local marketing campaigns to increase brand visibility and engagement.
• Sales Execution & Performance Tracking
  • Conduct high‑impact sales presentations and face‑to‑face meetings with healthcare professionals and community partners.
  • Educate referral sources on Home Instead’s value proposition and tailor solutions to client needs.
  • Maintain accurate records of sales activities, referral sources, and conversion rates in CRM software (e.g., Salesforce).
  • Track and report on key performance indicators (KPIs) and sales goals.
• Consultative Sales & Client Support
  • Perform consultative sales processes, including outreach, referral qualification, and conversion.
  • Provide support by conducting in‑home care consultations, quality assurance visits, and assisting with new care starts as needed.
  • Provide feedback on market trends and business development opportunities to internal teams.

• One year of experience in home care, health care, or senior‑related industry is required; an equivalent combination of education and work experience may be considered.
• Proven track record of meeting or exceeding sales targets and building professional relationships.
• Ability to spend 75% of your time in the local community, actively building strong relationships and referral partnerships.
• Proficiency in Microsoft Office Suite.
• Valid driver’s license and reliable transportation required.
• Experience with the Northeast Nebraska market.

• Experience in home care, hospice, senior living, or home health sales.
• Knowledge of Medicare, VA, and private pay home care services.
• Existing relationships with local healthcare providers and senior living communities.
• College degree.
• Experience in CRM systems (Salesforce).

• Relationship Building:
  Ability to engage and influence stakeholders at all levels.
• Communication:
  Strong written and verbal communication skills.
• Results‑Oriented:
  Proven ability to achieve and exceed sales targets.
• Self‑Starter:
  Thrives in a self‑directed environment and takes initiative.
• Resilience:
  Maintains a positive and steady presence in emotionally challenging or high‑stress situations.

• Base salary at $50,000–$60,000, based on experience + bonus opportunities.
• Paid Time Off.
• Holidays Off.
• Company branded Home Instead apparel.
• Company vehicle to utilize for work travel.

Choice Services Inc. d/b/a Home Instead, is an independently owned and operated franchise office. This job description does not create an employment contract, nor imply it. Employment with employer remains at will.