SEO Content Writer

SEO Content Writer

If you have a passion for angling and know the difference between a swivel and a swimfeeder, a pole and a pod, and can write engaging content, we would love to hear from you.

At Angling Direct, we're looking for an enthusiastic SEO Content Writer to help us grow our online presence and connect with thousands of anglers across the UK and beyond. This role is perfect for someone who loves fishing and wants to combine that passion with creativity, digital marketing, and content creation.

Whether you already have SEO experience or are keen to develop your skills, we'll provide the support and training you need to succeed.

As part of our growing team, you'll play a key role in helping customers discover the products, advice and inspiration they're looking for online.

• Write compelling product descriptions, category content and website copy.
• Optimise content using targeted keywords and SEO best practices.
• Enhance backend elements such as meta titles and descriptions.

• Carry out keyword research to identify emerging trends.
• Spot new opportunities to improve search visibility and traffic.

• Help shape and implement Angling Direct's SEO strategy.
• Ensure content remains aligned with changing search engine best practices.

• Work closely with Trading, Marketing and Category teams.
• Develop engaging content that supports business goals and customer needs.

• Use tools such as Google Analytics (GA4) and Semrush to measure success.
• Analyse traffic, keyword rankings and conversion data to drive improvements.

• Identify opportunities to improve website performance and search rankings.
• Help deliver an outstanding online experience for our customers.

• A genuine passion for angling and understanding of fishing terminology
• Strong written communication skills
• Good analytical and problem-solving abilities
• Ability to turn technical angling knowledge into simple, engaging content
• Strong teamwork and collaboration skills

• Experience in SEO, content writing or digital marketing
• Keyword research experience
• Knowledge of website structure and web architecture
• Familiarity with SEO tools such as Semrush or Google Analytics

Don't worry if you don't tick every box. If you're passionate about fishing and eager to learn, we'd still love to hear from you.

You are:

• Enthusiastic and passionate about angling
• Creative and full of ideas
• Detail-oriented with excellent accuracy
• Comfortable working to deadlines in a fast-paced environment
• A strong communicator who enjoys collaborating with others
• Curious and willing to keep learning

At Angling Direct, this isn't just another job. It's an opportunity to join a market-leading business built by people who genuinely love fishing.

When you join us, you'll become part of a passionate, knowledgeable team where your ideas can make a real impact.

• Competitive salary
• Generous staff discount on products
• Pension scheme and life assurance
• Wellbeing days and employee support initiatives
• Ongoing learning and development opportunities
• The chance to combine your passion for fishing with an exciting career

If you're passionate about angling, enjoy creating engaging content, and want to help shape the online future of the UK's leading fishing retailer, we'd love to hear from you.