Audience producer

The Virginian-Pilot
Sean Kennedy
1000 Albion Ave, Schaumburg, IL 60193
Norfolk Virginia United States 23510

Postal Code: 23510

Job Category: Newspapers

Employment Type: Full time

Posted: 12.12.2025

The Virginian-Pilot is looking for a dynamic Digital Producer to join our team in the Norfolk/Virginia Beach area. This person will work at the center of our newsroom to help us accomplish our most important work: connecting audiences with our reporting. The audience engagement editor will join a team that collaborates and communicates with newsroom teams to help shape Virginia’s best news coverage.

Responsibilities include writing engaging headlines, crafting newsletters, composing social media posts, monitoring news, and keeping up to date on the latest news and trends.

• Work across platforms to engage readers, including writing newsletters and news alerts, as well as programming social media accounts
• Manage homepages on  and , promoting and spotlighting a variety of stories from all sections throughout the shift
• Write story headlines, story summaries, and cutlines with specific audiences in mind
• Leverage data and analytics tools to make content decisions
• Be a newsroom leader for best practices on digital, social media, and audience strategy
• Edit stories and other text for spelling, grammar, and Associated Press style
• Monitor and react to breaking news, including writing news stories when necessary

• Savvy, do-it-all journalism skills and the ability to quickly react to news
• An awareness of emerging platforms
• Strong news judgment, ethics, and standards
• Headline writing skills, accuracy, and attention to detail
• Strong communication and collaboration skills
• Knowledge of and appreciation for SEO and social media strategies
• An ability to work in a friendly, collaborative culture while also being able to quickly respond to urgent news

The Virginian-Pilot is an award-winning news organization reaching a growing audience across multiple platforms. We're dedicated to serving our readers with innovative journalism and fostering a collaborative environment where our journalists can thrive. The Virginian-Pilot delivers comprehensive news coverage across a vast region, from Richmond to the Outer Banks of North Carolina, including statewide and hyperlocal news. We strive for journalism that matters.

Our reporters have earned national acclaim for their in-depth investigations and commitment to holding power to account. We cover a dynamic and diverse region in southeast Virginia, encompassing the world's largest Navy base, vibrant cities, sprawling suburbs, and miles of beautiful beaches.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Please submit an online application along with your resume for this position here. Please include a resume and cover letter, and work samples if available.