BD​/Marketing Specialist

Location:

US-VA-Mc Lean

:

Category:
Business Development

Position Type:
Full-Time

Remote:
Yes

Clearance Required:

None

AMERICAN SYSTEMS is seeking a BD/Marketing Specialist to support external marketing, public relations, corporate storytelling, content development, awards, events, and strategic communications initiatives that strengthen the company's visibility and support Business Unit growth priorities. This early-career role will help plan, develop, and execute marketing and communications projects that promote AMERICAN SYSTEMS' mission, capabilities, people, culture, customer impact, and employee-owned identity. The successful candidate will work closely with Marketing and Communications, Business Development, Business Units, technical subject-matter experts, executive leaders, and external vendors to create clear, compelling, and customer-relevant communications.

The ideal candidate is an organized, detail-oriented writer and project coordinator who can learn complex technical subject matter quickly; turn it into engaging content; manage multiple projects and deadlines; and support high-quality external marketing initiatives in a fast-paced federal contracting environment.

• Support integrated external marketing and communications initiatives aligned with company strategy, Business Unit priorities, target markets, and growth objectives.
• Research, draft, edit, proofread, and coordinate content for external and internal communications.
• Develop and maintain marketing collateral, including capability statements, fact sheets, brochures, solution overviews, presentations, executive biographies, project summaries, customer-impact stories, event materials, and promotional products.
• Partner with technical subject-matter experts, program leaders, and Business Unit stakeholders to identify and communicate meaningful customer outcomes, technical capabilities, innovations, employee-owner stories, and differentiators.
• Translate complex technical, operational, and mission-focused information into concise, accurate, and engaging content for customers, industry audiences, employees, recruits, partners, and other stakeholders.
• Assist with development of content for the company website, digital campaigns, company announcements, executive communications, thought-leadership materials, news releases, social media, and other corporate channels.
• Support the maintenance of a consistent company voice, visual identity, message discipline, and brand standards across assigned materials.
• Maintain organized content libraries, approved boilerplate, brand assets, templates, photographs, videos, project summaries, executive biographies, and other reusable communications materials.

• Support public-relations and media-relations activities, including drafting news releases, media pitches, background materials, executive talking points, company profiles, and award announcements.
• Monitor industry news, competitor activity, customer milestones, contract awards, company initiatives, and relevant market developments for external communications opportunities.
• Assist with identifying and developing story ideas that increase awareness of AMERICAN SYSTEMS' capabilities, employee-owner culture, community impact, technical expertise, and mission support.
• Support coordination with external public-relations, media, creative, web, and other communications vendors.
• Help prepare leaders and subject-matter experts for interviews, speaking engagements, panels, award events, customer meetings, and other external-facing opportunities.
• Track and report media coverage, press-release distribution, content placement, audience engagement, and other public-relations performance measures.

• Coordinate development of corporate, industry, workplace, customer, executive, and employee recognition submissions.
• Research award programs, ranking opportunities, certifications, and recognition platforms that align with company priorities.
• Gather content, metrics, testimonials, project information, and stakeholder input needed to develop accurate, compelling nomination packages.
• Draft, edit, format, and manage review cycles for award nominations, corporate rankings, executive biographies, award announcements, and related promotional content.
• Support development of thought-leadership content, including articles, bylined pieces, executive posts,…