Director of Marketing

At Commence, we’re the start of a new age of data-centric transformation, elevating health outcomes and powering better, more efficient process to program and patient health. We combine quality data-driven solutions that fuel answers, technology that advances performance, and clinical expertise that builds trust to create a more efficient path to quality care.

At Commence, we’re the start of a new age of data-centric transformation, elevating health outcomes and powering better, more efficient process to program and patient health. We combine quality data-driven solutions that fuel answers, technology that advances performance, and clinical expertise that builds trust to create a more efficient path to quality care. With human-centered, healthcare-relevant, and value-based solutions, we create new possibilities with data.

We provide proof beyond the concept and performance beyond the scope with a focus on efficiencies that transform the lives of those we serve. With a culture driven by purpose, straightforward communication and clinical domain expertise, Commence cuts straight to better care.

The Director of Marketing owns the Commence brand and the full marketing function. Reporting to the Chief Growth Officer, this executive leads the marketing and branding teams and is accountable for positioning Commence as the recognized leader in AI-enabled health services across federal, commercial, and public health markets. This is a builder role. This role will mature a marketing organization inside a fast-scaling, private equity-backed platform, aligning brand, demand generation, and market intelligence directly to revenue growth and business development capture.

The right candidate has marketed technology-driven businesses to both government and commercial buyers, understands the distinct rhythms of federal capture marketing versus commercial demand generation, and can translate complex health data and AI capabilities into a clear, differentiated market narrative.

• Own and evolve the Commence brand across all channels, ensuring consistency of visual identity, voice, and positioning as the company scales organically and through acquisition.
• Build and execute the annual marketing strategy and budget in direct alignment with growth targets, pipeline objectives, and the corporate development roadmap.
• Lead, develop, and scale the marketing and branding teams, including agency and contractor relationships, with clear accountability for output quality and measurable impact.
• Drive demand generation and account-based marketing for commercial health buyers (payers, health systems, insurers) while supporting federal capture with targeted thought leadership, conference strategy, and customer-facing collateral.
• Partner with business development and capture teams to produce win-oriented content: capability statements, case studies, white papers, proposal support materials, and executive briefing assets.
• Position Commence's proprietary technology platform and AI capabilities credibly in a market where trust, compliance, and clinical rigor matter as much as innovation.
• Own digital presence end to end: website, SEO/SEM, social channels, email programs, and marketing analytics, with disciplined measurement of pipeline contribution and cost per opportunity.
• Lead public relations, analyst relations, and executive visibility programs, including awards, speaking placements, and earned media in federal health and health technology press.
• Support M&A activity with brand integration playbooks, rebrand execution for acquired companies, and communications support through diligence and close.
• Ensure all marketing activity respects the compliance realities of a federal health contractor,…