Overview
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
RoleThe Sales Associate role is an integral part of the store's overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach's Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
Responsibilities- SALES FLOOR:
Understands organizational objectives and makes decisions that align with Company priorities. - Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; creates personal sales and clienteling strategies in partnership with the management team.
- Creates short- and long-term strategies to achieve personal metrics and performance goals.
- Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity.
- Represents Coach as a brand ambassador; demonstrates Coach's Selling and Service expectations at all times.
- Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics.
- Drives business through sales strategies, clienteling, sourcing new customers and maintaining ongoing productive relationships with customers.
- Creates positive impressions with customers by presenting attire consistent with Coach's Guide to Style.
- Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and knowledge of competition.
- Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.
- Communicates current pricing and promotional strategy to customers; discusses product features and leverages cross-selling.
- Cross-sells and encourages beneficial product add-ons related to the customer's needs.
- Reads customer cues and tailors approach; attends to unique and individual shopping needs of each customer.
- Works with multiple customers simultaneously and follows up consistently to influence/close the sale.
- Maintains a calm and professional demeanor at all times; contributes to a team selling environment and a positive store culture.
- Follows up with customers to influence/close the sale and supports relationship building through Coach's tools and technology.
- Promotes a team selling environment; fosters teamwork, trust and collaboration with internal and external customers.
- OPERATIONS:
Ensures all daily tasks are completed without negatively impacting service or Coach standards. - Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner.
- Maintains a clean and tidy selling floor at all times.
- Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection.
- Replenishes inventory on sales floor as needed.
- Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor; maintains strong organizational standards related to product in stockroom and on the sales floor.
- Supports cash-wrap when needed to process purchases, returns, and exchanges; efficiently processes customer transactions (Purchase, Return, Exchange, Found Order).
- Prepares store by organizing functional areas, performing routine cleaning, and maintaining visual merchandising expectations.
Competencies required:
- Drive For Results:
Can be counted on to exceed goals; top performer; bottom-line oriented. - Customer Focus:
Dedicated to meeting the expectations and requirements of internal and external customers; builds trust and effective relationships. - Creativity:
Generates new and unique ideas; connects unrelated notions; valued in brainstorming. - Interpersonal Savvy:
Relates well to all kinds of people; builds rapport; uses diplomacy and tact. - Learning on The Fly:
Learns quickly; open to change; analyzes successes and failures for improvement; experiments to find solutions. - Perseverance:
Keeps energy and drive to finish; resilient in the face of setbacks. - Dealing with Ambiguity:
Copes with change; acts without complete information; handles risk and uncertainty.
- Experience:
1-3 years of previous sales experience, preferably in a luxury retail service environment. Knowledge of fashion…
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