Web Manager

Job Summary The Web Master/Web Administrator is responsible for the strategy, architecture, development, security, and day-to-day administration of INSURICA's web presence, including ongoing management of at least ten (10) additional company and program websites. The Web Manager position blends hands-on Word Press development expertise with digital marketing fluency, including, but not limited to, building and maintaining sites from the ground up, lead generation strategy, conversion optimization, SEO, Google Business Profile management, geotargeted campaign support and analytics-driven decision-making, and is also responsible for the technical architecture and platform support of INSURICA's blog properties, in partnership with the Content Creator, who retains ownership of blog content and editorial calendar.

Essential Job Functions Website Strategy, Architecture & Development - lead the redesign and rebuild of the main site (IA, UX/UI, custom Word Press themes/plugins, responsive design); build and document standards and reusable components; apply a comprehensive, hands-on understanding of information architecture (sitemaps, taxonomies, navigation schemas, content modeling, etc.) to every site under management.

Multi-Site Management & Content Platform Support - administer 10 Word Press sites, in addition to the Thought Farmer intranet; manage domains, hosting, DNS, SSL, and CDN, as well as the blog platform’s technical structure; run regular audits (links, content, accessibility, privacy, cookie compliance); manage the technical architecture, taxonomy, SEO structure, and publishing workflow for INSURICA's blog platform(s), partnering closely with the Content Creator, who owns blog content and the editorial calendar.

UX, Design Standards & Website Content Judgment - apply usability and design best practices; serve as the internal web expert, advising on what belongs on an insurance site and manage cross-device/browser QA.SEO, Analytics & Performance Measurement - manage technical and on-page SEO. Maintain GA4, Search Console, and Tag Manager; build recurring dashboards and recommend improvements; monitor website performance, provide recommendations, and implement improvements.

Lead Generation, Forms & CRM/AMS Integration - work in conjunction with stakeholders to build and maintain Salesforce-integrated forms, including quote request and lead capture, across INSURICA web properties, ensuring accurate field mapping and lead routing; analyze funnel data to reduce friction; manage the technical integration between web properties and Salesforce (or other CRM/AMS) to ensure reliable lead handoff.

Google Business Profile & Local Search - manage branch listings, ensuring accuracy and consistency; develop local SEO strategy that supports individual branches, alongside the corporate brand.

Digital Marketing Collaboration & Campaign Support - support paid search, paid social, email and geofencing/geotargeted campaigns, building landing pages and tracking infrastructure; report on digital marketing trends and proactively recommend new tools/tactics/platforms.

Security, Compliance & Accessibility - maintain WCAG compliance (with Cameron Group Services); manage patching, backups, disaster recovery and incident response. Coordinate with IT/Info Sec on shared infrastructure, single sign-on and data handling requirements.

Cross-Functional Leadership & Stakeholder Communication - act as the web point of contact and SME for web-related questions/initiatives/decisions; present recommendations to all levels, report project status, and drive alignment on priorities; lead cross-departmental discussions, driving alignment on web priorities and resourcing.

Vendor & Project Management - manage relationships with…