Senior Manager of Brand and Graphic Design Onsite

Description

MASS MoCA is entering an exciting period of growth and transformation under new leadership and a newly launched Strategic Plan, and seeks a Senior Manager of Brand and Graphic Design to help shape how the museum tells its story visually across all platforms. Reporting to the Director of Communications & Content, the Senior Manager oversees all branded content development, production, and related budgets, and serves as a lead brand ambassador — ensuring a consistent visual identity across all internal and external touchpoints, including print, digital, web, social, and presentations.

This role requires an experienced art director and graphic designer who leads and manages in-house graphic designers and oversees workflow within the design team. The role collaborates closely with key stakeholders across the museum — including curators, creative producers, visitor experience, campus and civic initiatives, and advancement — to assess needs, audiences, and project timelines, and ensure alignment with strategic campaign objectives.

This is a newly created position designed to support a critical and exciting period of growth and positioning for MASS MoCA. The successful candidate will thrive on collaboration and enjoy working in a fast-paced, highly adaptive environment. The ideal candidate brings a high standard of professionalism, institutional design sensibility, and pragmatic know-how, and works efficiently across multiple projects and priorities. As one of the department’s senior managers, this role partners closely with the Senior Manager of Marketing Operations to shape team culture, align creative vision, operational planning, and cross-departmental priorities.

Proven experience managing multiple projects with diverse working groups and simultaneous deadlines, while maintaining design excellence, is essential.

• Devise and develop original ideas for marketing, promotional, way finding and organizational materials (digital, print and merchandise) that enhance MASS MoCA’s narrative and brand identity, incorporate existing artist assets, support revenue goals, and drive audience and member engagement across various platforms and environments.
• Serve as a brand ambassador, ensuring consistent visual and editorial identity across all internal and external touchpoints — print, digital, website, social, and presentations.
• Develop and launch scalable design templates and brand system to support a globally distributed network of collaborators, artists/exhibitions, and philanthropic partners.
• Oversee the design of exhibition-related materials including object labels, exhibition identity and merchandise.
• Recommend and support the production of compelling photography, animations, and videos to support digital campaigns, presentations, and brand storytelling.
• Be the primary point of contact for all internal stakeholder design projects to the C+C department including visual arts, public programs, The Studios at MASS MoCA, performing arts, visitor experience and advancement to clarify scope, audience and timelines for design projects.
• Oversee the creative process, from concept development to final production, ensuring consistency and quality in all design deliverables, and communicate proactively to internal stakeholders timelines and project updates.
• This position manages a small in-house design team, currently composed of two Graphic Designers, and provides strategic leadership for all branded content and visual design initiatives across departments.
• Manage the employment — including hiring, performance management, scheduling, and mentoring — of department design staff.
• Manage photo and video shoots to document strategic initiatives, performances and audience engagement.
• This job description is intended to describe the general nature of the role and the work being performed. It is not an exhaustive list of all responsibilities. The Senior Manager may be required to perform duties outside of their normal responsibilities, as assigned or requested by Director of Communications and Content.

• Bachelor's degree in Graphic Design or Visual Communication, or…