Brand Content Producer

Brand Content Producer

Brød & Taylor

Location:

North Adams, MA - In Office

Applications require work examples/portfolio to be considered

You’ll turn Brød & Taylor’s products, baking expertise and brand point of view into quality branded content that teaches, inspires and makes our products come to life. You’ll help shape our branded content roadmap—identifying what stories we should tell and why—then bring those ideas to life through creative development and production. You’ll coordinate creators and production partners and be hands-on when the simplest way to get the shot is to make it yourself.

You’re a creative thinker and a maker: someone who can see the story, make the plan and make the content.

• Develop the product and craft content roadmap in partnership with the Marketing team
• Identify the stories, products, techniques and ideas we should bring to life
• Develop concepts, creative briefs, scripts, storyboards and shot lists
• Think beyond individual assets—looking for ways to get more content and more value from every idea and shoot

• Plan and coordinate shoots from concept through final asset
• Source and manage creators, videographers, photographers and other production partners
• Direct talent and production to bring the creative vision to life
• Shoot and edit quick-turn content yourself
• Create product demonstrations, how-tos, recipes, craft/technique stories and aspirational baking content
• Develop content that can be used across social, email, web, Amazon and other channels

• Review content performance to understand what connects with our audience
• Identify patterns and opportunities to make more of what works
• Feed those learnings into future content recommendations and production
• Build a growing understanding of what makes Brød & Taylor content effective

• Product & craft content roadmap
• Creative development and direction
• Studio production and production partners
• Creator/talent relationships for branded content
• Content capture, repurposing and asset development
• Content performance learnings

This role does not own the organic social calendar or social strategy. You’ll partner closely with the Organic Social team to ensure the content you create can work effectively across channels.

• 4–6 years of experience in branded content, creative production, content creation or a related field
• A strong portfolio showing idea to production to finished work
• Strong creative instincts and visual taste
• Comfortable developing a concept and then getting behind the camera to make it happen
• Experience working with creators, videographers and other production partners
• Comfortable filming on both a phone and a camera, being responsible for camera set up, lighting and audio
• Editing in software such as Adobe Premiere Pro or similar
• Able to use performance data to make smarter content decisions
• Highly organized, collaborative and comfortable working independently
• Knowledge of bread baking or genuine enthusiasm for learning the craft

Salary $65,000 - $75,000

No relocation assistance offered.