Sales and Marketing Director

High Point Residence North Aurora North Aurora, IL, US

Salary Range: $75,000.00 To $85,000.00 Annually

210 Airport Rd, North Aurora, IL 60542

We are seeking an experienced and results-driven Sales and Marketing Director to join our leadership team. This role is responsible for driving occupancy, building strong referral relationships, and coordinating the move-in process for new residents. The ideal candidate will be a compassionate, goal-oriented professional with a passion for serving seniors and promoting a person-centered approach to care.

• Develop and maintain referral relationships with hospitals, physicians, case managers, social workers, rehabilitation providers, and community partners
• Execute community outreach and business development strategies to increase awareness and referrals
• Represent the community at networking events, senior-focused organizations, and professional associations
• Conduct tours and coordinate the move-in process for new residents and families
• Manage inquiries, referrals, and lead follow-up activities to maximize occupancy growth
• Track referral sources, conversion rates, and sales metrics
• Collaborate with community leadership to achieve census and revenue goals
• Plan and participate in educational events, presentations, luncheons, and marketing programs
• Maintain strong knowledge of supportive living services and effectively communicate community benefits to prospective residents and families
• Support a positive resident and family experience throughout the admission and transition process

• Provide compassionate, person-centered guidance to residents and families throughout the transition process
• Coordinate pre-admission processes and ensure a smooth, welcoming move-in experience
• Collaborate with clinical and operational teams to review and approve referrals promptly (target 30-minute turnaround where possible)
• Conduct follow-up with referral sources to monitor patient progress and support successful transitions

• Analyze market trends, competitor strengths/weaknesses, and referral source data to position the community competitively

• Proven experience in sales and marketing roles
• Strong communication, presentation, and relationship-building skills
• Ability to analyze data, develop strategic plans, and meet census goals
• Knowledge of long-term care, assisted living, or healthcare services preferred

• Ability to walk, stand, and sit for prolonged periods; bend, stoop, and lift as needed
• Comfortable working in a healthcare environment with exposure to residents and their families
• Flexibility to work beyond standard hours, including evenings or weekends when needed