Senior Manager, Media

Overview

Senior Manager, Performance Media at Choice Hotels International leads paid digital acquisition efforts, managing channels such as Paid Search, Paid Social, Affiliate Marketing, and Programmatic Display & Video. This role supports direct bookings and franchisee growth through strategic media execution and optimization. The position oversees a team of two managers and collaborates cross-functionally with internal teams, agencies, and technology partners. The ideal candidate is a data-driven leader with strong analytical and mentoring capabilities, ready to scale performance marketing in a fast-paced environment.

• Lead and optimize paid media campaigns across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and Affiliate Marketing.
• Partner with the Director, Performance Media to develop strategies that drive direct bookings and franchisee success.
• Manage agency relationships to ensure effective campaign execution, reporting, and insights.
• Oversee media investment, budget allocation, and forecasting to identify growth opportunities.
• Champion test-and-learn initiatives and integrate emerging trends and capabilities.
• Deliver performance reports and insights to internal stakeholders.
• Mentor junior team members and foster a culture of innovation and accountability.
• Ensure financial accuracy in media billing and collaborate with finance teams.

Employment Experience

• Minimum 6 years of experience in performance media, preferably in an agency setting.
• At least 2 years of team leadership or management experience.
• Proven experience managing large-scale budgets and agency partnerships.

Technical Skills

• Proficiency in Microsoft Office Suite.
• Hands-on experience with ad tech platforms (e.g., Adobe Analytics, Google Marketing Platform, Flash talking).
• Direct platform experience with Google Ads, Meta Ads Manager, DV360, The Trade Desk.
• Familiarity with incrementality testing, attribution modeling, and performance measurement frameworks.

Additional Skills & Competencies

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Collaborative mindset and ability to thrive in a matrixed organization.
• Entrepreneurial spirit and adaptability.

Education Requirements

• Bachelor’s degree in Marketing, Business, or related field or equivalent combination of education and work experience.
• Relevant certifications (e.g., Google Ads, Meta Blueprint, PMP) preferred.

The salary range for this position is $121,000 - $142,000 annually.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals.

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. Our corporate office locations include North Bethesda, MD;
Scottsdale, AZ;
Minneapolis, MN; and Field/Remote roles as applicable.

Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver