Business Development Manager, South Asia
Listed on 2026-09-30
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Business
Business Development
Verathon
is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care, and become the market leader in each, are bladder volume measurement and airway management. The company’s Bladder Scan portable ultrasound and Glide Scope video laryngoscopy & bronchoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients.
Verathon, a subsidiary of Roper Technologies, is headquartered in Bothell, Washington, USA and has international subsidiaries in Canada, Europe and Asia Pacific. For more information, please
This is a commercial execution role — a genuine product expert with sharp market knowledge who can hold their own in a distributor sales meeting, a hospital tender review, or a pricing negotiation. The BDM owns the performance of Verathon's distributor network across Singapore, Malaysia, Thailand, Indonesia, and the Philippines — markets significantly underpenetrated relative to Verathon's global footprint, with substantial room to grow.
The VP of Asia retains final contract ownership; this role drives the day-to-day commercial work, measured on three things:
- Finding the right partners
— identifying and recommending distributors who can perform in-market - Educating and influencing them
— building partner sales teams' clinical and commercial capability - Holding them accountable
— to forecasting, pricing, and revenue targets, including compliant conduct in government and tender dealings
Best suited to someone who has managed distributor performance before and drives outcomes through product credibility and follow-through rather than a direct reporting line.
ResponsibilitiesPartner Identification & Selection (~10%)
- Identify, evaluate, and recommend distributor partners across all five markets based on market reach, capability, and strategic fit
- Lead due diligence before onboarding; ensure new distributors are approved by Verathon's Quality organization per regulatory requirements
- Continuously assess the distributor network and evolve the partner mix as the business grows
Distributor Negotiation & Commercial Terms (~15%)
- Negotiate distributor pricing and discounts within Verathon's GDLP framework and delegated authority; elevate requests outside standard parameters to the VP of Asia
- Manage agreements using Verathon's standard contract templates; recommend non-standard terms for the VP of Asia's review — the VP of Asia retains contract ownership and sign-off
- Ensure all pricing and contracting activity aligns with Pricing Committee governance
Partner Education & Influence (~25%)
- Design and deliver training on Verathon's Airway and Urology portfolio for distributor sales and clinical teams; partner with Marketing on product launches so teams are trained and equipped ahead of time
- Build referral networks and a repeatable onboarding/certification framework to accelerate adoption and ramp new reps quickly
- Provide direct clinical/technical support during evaluations and case reviews; develop "local champions" who can carry product advocacy independently
Partner Accountability & Performance Management (~20%)
- Hold partners accountable to forecasting discipline, pricing execution, and revenue targets through structured business reviews; drive corrective action when targets or contractual commitments are missed
- Address underperformance proactively and constructively, escalating to the VP of Asia when more significant partnership changes are warranted
- Monitor partners on an ongoing basis for competitive conflicts of interest and for…
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