Associate Director of Marketing and Communications

The division of Enrollment Management & Student Affairs has an outstanding opportunity for an Associate Director of Marketing and Communications to join their team.

Reporting to the Director of Finance and Administration, the Associate Director of Marketing and Communications leads the strategic development and execution of integrated marketing and communications for the Division of Enrollment Management & Student Affairs (EMSA). This position develops and implements communications strategies across digital, web, social media, email, print, video, and other channels to increase awareness, understanding, and engagement with EMSA programs, services, initiatives, and opportunities among diverse internal and external audiences.

The Associate Director serves as a strategic communications advisor to EMSA leadership, departments, and campus partners, providing expertise in messaging, audience engagement, content strategy, and effective communication approaches while ensuring alignment with UW, UW Bothell, and EMSA priorities and brand standards.

• Develop and implement integrated marketing and communication strategies to promote EMSA programs, services, initiatives, and opportunities to diverse internal and external audiences, including prospective and current students, parents and families, alumni, faculty, staff, campus leadership, community members, and the general public.
• Manage all central marketing and communication channels within EMSA. Produce collateral aligned with marketing and communication plan.
• Develop and execute communications that engage external audiences, including prospective students, parents and families, alumni, community members, partners, and the general public, using appropriate digital, web, social media, print, video, and other communication channels.

• Serve as marketing and communications subject matter expert and strategic advisor to EMSA departments.
• Develop communications strategies, messaging, resources, and audience engagement approaches aligned with UW, UW Bothell, and EMSA priorities and brand standards.
• Consult with EMSA departments and campus partners to identify communication needs, target appropriate audiences, and select effective communication channels. Develop strategies and a marketing and communications plan that increase awareness and engagement with programs, services, and initiatives.
• Lead division-wide efforts to ensure marketing and communication is aligned with best practices. Develop resources that can be used broadly by EMSA departments whose staff may or may not include individuals with training in marketing and communications; and whose departments may or may not have staff with marketing and communications as part of their portfolio of work.
• Collaborate with other divisions across campus to ensure EMSA communications are coordinated with other campus communications. Identify areas of overlap and adjust tactics as needed.

• Hire, train, and supervise a marketing intern, contract student employees, and/or student volunteers to support the development of marketing and communication collateral.
• Manage annual marketing/communications budget.
• Identify vendors, contractors, or students to support development of collateral and execution of strategy.

• Advise the Vice Chancellor, Assistant Vice Chancellors, and other EMSA leaders on communications strategy, audience engagement, messaging, and opportunities to increase awareness of division programs and initiatives.
• Develop, write, review, and edit executive communications, including announcements, statements, newsletters, reports, presentations, talking points, web content, and other communications on behalf of EMSA leadership.

• Establish metrics for communications programs; demonstrate effectiveness through assessment and evaluation.
• Identify areas of opportunity and growth within EMSA marketing and communication efforts.
• Adjust strategies and tactics, based on assessment efforts. Incorporate data-informed decision making in annual planning and daily practice.

• Participate and contribute to committees and marketing/communications learning communities within EMSA and the broader campus community. Perform related duties as required.

The Associate Director serves as…