Director of Sales & Marketing

Director of Sales & Marketing – Saddlebrook Resort, Tampa, Florida

We are seeking an experienced, strategic, and hands‑on director to lead the commercial vision of Saddlebrook Resort, an iconic independent destination located just north of Tampa.

The property is undergoing a $92 million renovation and is set to relaunch by the end of 2025. This is a high‑impact role for a dynamic sales leader who thrives in an independent resort environment.

• Lead all sales and marketing functions across Group, Corporate, Association, Leisure, Golf, and Event segments, ensuring alignment with the resort’s revenue goals and brand positioning.
• Develop and execute strategic sales and marketing plans, including annual budgets, integrated marketing calendars, and tactical sales strategies to grow market share and direct bookings.
• Oversee digital marketing, social media, paid media, and SEO/SEM strategy to expand visibility and drive direct revenue.
• Foster strong relationships with key clients, third‑party planners, and travel partners; actively participate in sales calls, site tours, and key industry events.
• Collaborate closely with Revenue Management and Operations teams to optimize rate strategy, package development, and guest experience initiatives.
• Leverage market analytics, STR, and competitive data to identify opportunities, guide forecasting, and support long‑term sales planning.
• Serve as the Saddlebrook brand ambassador in the community, across industry events, and with key regional and national partners.
• Lead and inspire a high‑performing Sales, Marketing, and Events team, with a focus on talent development, cross‑departmental collaboration, and accountability.
• Partner with PR and creative agencies to execute media campaigns and secure press coverage that reflect the resort’s lifestyle positioning.
• Actively engage in local tourism boards, chambers of commerce, and economic development initiatives to strengthen the resort’s regional influence.
• Willingness to travel up to 10 % for sales calls, trade shows, and key client engagements.

• Minimum 5 years of experience as a Director of Sales & Marketing at a full‑service resort or hotel; independent property experience is highly preferred.
• Strong familiarity with the Florida hospitality market, especially Tampa and central Florida leisure and group business segments.
• Demonstrated success in driving commercial strategy, managing teams, and achieving revenue and RevPAR goals.
• Deep understanding of digital marketing, guest segmentation, and branding for independent resorts.
• Proficient in Microsoft Office; experience with Delphi.fdc or a similar CRM is strongly preferred.
• Financial acumen with ability to analyze and forecast performance across all business segments.
• Excellent presentation and communication skills; comfortable reporting to ownership and executive stakeholders.
• Highly motivated, adaptable, and collaborative – able to lead through change and guide a team in a fast‑paced, evolving environment.
• Willingness to travel up to 10 % as needed for sales missions, trade shows, and industry events.

Competitive salary starting at $135 000.00 with additional bonus structure. Relocation support available.

Pyramid Global Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.