Product Marketing Director

Director of Product Marketing

At Mongoose, we believe every conversation matters. We’re on a mission to change lives by making conversation intelligence accessible to all in higher education. Our AI‑enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus‑wide. We focus on delivering insights, relevance, empathy, scale, and trust in everything we do, transforming communication in higher ed because we believe reputation is a mutual responsibility and the right insights fuel measurable outcomes.

$/yr - $/yr

Location:

Charlotte, NC

• Lead Product Positioning & Narrative: Lead the development of clear, compelling, insight‑driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle. Translate complex capabilities into simple, powerful stories that resonate with higher‑ed buyers.
• Drive Go‑To‑Market Strategy & Execution: Build and run end‑to‑end GTM motions for new products, features, and enhancements—partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with business priorities.
• Lead Lifecycle & Segment Strategy: Design and optimize full‑funnel programs that support awareness, adoption, expansion, and retention. Craft segment‑specific value propositions, build persona frameworks, and create lifecycle journeys that drive new business, customer expansions, and renewals.
• Build High‑Impact Sales Enablement: Create messaging frameworks, competitive positioning, objection handling, pitch decks, battle cards, and training programs that empower Sales to tell a strong, consistent, value‑driven story.
• Fuel Customer Adoption & Expansion: Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create cross‑sell and up‑sell motions. Build campaigns, resources, and programs that unlock the full value of the platform.
• Turn Insights Into Strategy: Bring structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization.
• Elevate Mongoose’s Category Leadership: Shape our point of view on student engagement and lead initiatives that strengthen our authority in the market through thought leadership and demand generation.
• Collaborate Across the Company: Work hand‑in‑hand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement.

• A Strategic Product Marketer: Seamlessly switch between big‑picture narrative and hands‑on execution, persuading higher‑ed buyers and influencing buying decisions across the full customer lifecycle.
• Customer Marketing Mindset: Craft stories, programs, and enablement that attract new institutions while deepening engagement, expansion, and advocacy within existing customers.
• Product Marketing Expertise with Range: Lead positioning, messaging, and GTM strategy in a B2B SaaS environment, translating product capabilities into clear, compelling value propositions.
• Strategic Storytelling & Narrative Craft: Translate insights, data, and product vision into stories that land, building personas, buyer journeys, and emotional connections.
• GTM Leadership & Cross‑Functional Partnership: Orchestrate launches, build readiness plans, and enable the field to win while ensuring market understanding of our deliverables.
• Customer Marketing that Drives Adoption, Expansion & Advocacy: Turn customers into champions through programs that showcase value and fuel expansion.
• Sales Enablement that Moves Deals: Build battle cards, pitch decks, competitive briefs, and messaging guides that strengthen win rates, deal velocity, and positioning.
• Insights‑Driven Decision Making: Gather and synthesize insights across market, competitors, customers, and usage patterns to inform GTM priorities.
• Builder’s Mindset & Operational Rigor: Build scalable systems that elevate product marketing across the organization.
• Leadership Through Influence: Communicate with clarity and empathy, influencing without…