Digital Communications Specialist
Job in
Dallas, Gaston County, North Carolina, 28034, USA
Listing for:
Stryker Corporation
Full Time
position
Listed on 2025-12-25
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, PR / Communications, Marketing Communications
-
Creative Arts/Media
Digital Marketing, PR / Communications
Job Description & How to Apply Below
Location: DallasSUMMARY
OPEN UNTIL FILLED
The Digital Communications Specialist is responsible for leading Gaston College's digital communications efforts and ensuring alignment with the college's brand identity and strategic goals. In collaboration with team members, this position focuses on digital storytelling across various platforms, including social media (Instagram, Facebook, X, Linked In, You Tube, etc.), the website, email, and more. This is a hands‑on, creative role that actively engages with the Gaston College Community on a daily basis.
The Digital Communications Specialist is part of the Marketing and Communications team and reports to the Executive Director of Marketing and Communications.
DUTIES AND RESPONSIBILITIES
Work collaboratively with the marketing and communications team and other areas of the College, including, but not limited to Admissions and Student Services, Athletics, Human Resources, the Foundation, and key external partners to develop and execute digital communication strategies that amplify Gaston's stories.Develop innovative digital communications strategies for the College focused on increasing engagement of external and internal constituents including current and prospective students (i.e., lead generation), alumni, donors, parents, employees, and the public based on best practices.Plan, create, produce, edit and publish impactful digital and multimedia content (photos, videos, copy, etc.) across all relevant platforms that is on‑brand, timely, and maintains a positive, uniform style and voice. Ensure all content reflects our voice and messaging and aligns with strategic goals.Handle various marketing tasks in our Element
451 CRM, including designing, building and managing the email campaigns, communication workflows and other digital communication assets as needed. Assist in managing content for the CRM knowledge hub.Manage content calendars and coordinate scheduled content with key stakeholders.Write, edit and review various types of digital content, including articles/stories, announcements, email communications, social media posts/ads, etc.Assist in capturing and sharing real‑time content that highlights various college events.Monitor social media activity, respond to messages, and promote an overall positive college presence by engaging with audiences through posts, feedback, and comments when appropriate.Identify digital advertising opportunities as appropriate to increase brand awareness and elevate the reputation of the College to specific audiences. Assist with building and managing paid digital campaigns to ensure they are meeting goals and budgets. Oversee and manage any digital advertising work that occurs with external vendors.Provide regular reports on the overall activity and success of social media communications and campaigns. Identify trends and insights and recommend strategies for continuous improvement.Assist in maintaining and developing social media guidelines and policies. Develop training materials and collaborate with other departments to ensure best practices are followed for creating and publishing digital content that aligns with the college's digital communications strategies. Ensure compliance with all policies and procedures of the College, NC Community College System, and applicable State and Federal Agencies.Manage copyright and data protection matters as it relates to digital communications and ensure compliance with applicable copyright and other relevant laws. Ensure digital content follows accessibility guidelines.Collaborate with the marketing team to manage the production/use of creative assets (photos, videos, infographics, etc.) on social media and other digital communications. Assist in maintaining the College's electronic photo database including uploading, tagging, and organizing photos.Stay current on emerging technologies, platforms, and best practices, and regularly evaluate and update social media strategies to elevate the College's digital presence.Assist with communication tasks during critical events and support the crisis communications plan.Assist with special projects, college events or other marketing and…
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