Sr. Marketing Communications Specialist

• Wendell
  - North Carolina
  - United States of America

At Siemens, we are committed to enabling sustainable progress through technology by empowering customers to connect the real and digital worlds. Together, we are improving how we live, work, and move today and for future generations. We know a business thrives when its people thrive, which is why we put our people first. Join our global, diverse team and discover opportunities to grow, contribute, and shape what comes next.

The Electrification & Automation (EA) Business Unit offers the full range of energy distribution systems and solutions for all markets and through all sales channels. We provide reliable power distribution grids of today while investing in our Future Grids portfolio to create the power distribution grid of the future.

In this role, you'll help drive business growth through integrated marketing and communications initiatives by developing and executing marketing strategies, creating compelling campaigns and content, and partnering closely with cross-functional teams to strengthen market presence and support business objectives. The ideal candidate brings strong B2B marketing experience, exceptional communication and presentation skills, advanced visual storytelling capabilities, and the ability to align marketing efforts with Siemens’ broader business vision.

Employees are expected to be onsite up to two days per week, including Tuesdays as the designated team collaboration day. Additional onsite presence may be required based on business needs, meetings, events, or team initiatives.

• Developing and executing strategic marketing and communications plans that align with business objectives, strengthen Siemens' market position, and increase brand awareness across key target markets.
• Planning, managing, and optimizing integrated marketing campaigns across digital channels, social media, email marketing, events, trade shows, and other demand generation activities to drive customer engagement and business growth.
• Creating compelling content and visual storytelling assets including presentations, brochures, whitepapers, case studies, videos, sales enablement materials, and other customer-facing communications that translate complex technical concepts into clear business value.
• Partnering with sales and business development teams to develop customer-facing materials, messaging frameworks, and campaign assets that support customer engagement, sales effectiveness, and revenue growth.
• Developing and executing internal and external communications initiatives by creating audience-focused messaging and communication strategies that align with business priorities and Siemens brand standards.
• Leveraging market research, customer insights, and marketing analytics to identify trends, evaluate program effectiveness, measure performance, and provide recommendations that support strategic decision-making and continuous improvement.
• Coordinating and supporting industry events, conferences, webinars, and customer engagement activities that showcase Siemens solutions, reinforce thought leadership, and strengthen market presence.
• Exploring, evaluating, and adopting emerging marketing technologies, including AI-enabled tools, to improve content quality, workflow efficiency, audience engagement, and campaign effectiveness while maintaining high standards for creativity, accuracy, and brand integrity.
• Driving marketing process improvement initiatives by identifying opportunities to enhance workflows, tools, content management practices, and campaign execution processes to improve scalability and…