Marketing and Admissions Director

Mill Creek Center for Nursing and Rehabilitation is proud to be part of the Alliance Health family of skilled nursing facilities and rehabilitation centers. We are resident-centered, quality-focused, and committed to creating a workplace where employees feel valued, supported, and empowered to make a difference.

If you are a motivated marketing and admissions professional who enjoys building relationships, developing new business, and helping a healthcare organization grow, we would love to have you join our team!

The Marketing and Admissions Director is responsible for leading the facility’s marketing, sales, and admissions efforts with a strong focus on census growth, quality mix, referral development, and community relationships
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This role will develop and lead a facility-level marketing strategy, build relationships with referral partners and community organizations, and coordinate the admissions process from initial referral through admission.

The ideal candidate is a strong relationship-builder and team leader who can develop effective strategies, identify growth opportunities, and motivate others to achieve shared goals. This position has an approximately 50% external business development focus and 50% internal development focus
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• Develop and implement a comprehensive, team-based facility marketing plan focused on census growth and quality mix.

• Analyze the local healthcare market, identify referral opportunities, and develop strategies to strengthen the facility’s competitive position.

• Build and maintain strong relationships with hospitals, physicians, healthcare providers, community organizations, and other referral sources.

• Conduct external sales and marketing calls to targeted referral sources and prospective partners.

• Monitor census, referral activity, quality mix, and bed availability to support facility goals.

• Maintain accurate referral and sales information using the facility’s referral management system.

• Partner with the Administrator to develop and lead an Admissions Support Team consisting of department leaders and other key staff.

• Coordinate with the Admissions Support Team to ensure timely completion of admissions paperwork, tours, insurance/payor verification, and other admission requirements.

• Provide regular updates to the Admissions Support Team regarding marketing activity, referrals, and pending admissions.

• Work closely with the Director of Nursing and Business Office Manager to evaluate prospective admissions and ensure appropriate placement.

• Make admission recommendations to facility leadership based on clinical, financial, and operational considerations.

• Coordinate with nursing, housekeeping, and other departments regarding room assignments, special needs, and preparations for new admissions.

• Help ensure all required admission documentation and signatures are completed prior to admission.

• Develop and support public relations initiatives, including community events, media outreach, press releases, and other opportunities to promote the facility.

• Manage and support marketing initiatives such as website content, e-referrals, on-hold messaging, community outreach, and other company programs.

• Track marketing and admissions results and adjust strategies as needed to achieve facility goals.

• Represent the facility professionally and positively throughout the local community.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred; equivalent relevant experience may be considered.

• At least 2 years of experience in sales or marketing with a demonstrated record of success; healthcare experience preferred.

• 1–2 years of management or supervisory experience preferred.

• A…