Director of Strategic Communications & Alumni Engagement

Position:
Director of Strategic Communications & Alumni Engagement | Full-Time NON-EXEMPT position

Division:
Institutional Advancement

Reports To:

Vice President, Institutional Advancement

The Director of Strategic Communications and Alumni Engagement provides leadership for Louisburg College’s institutional communications, marketing, alumni engagement, and alumni annual giving efforts. Reporting to the Vice President of Institutional Advancement, the Director helps ensure the College communicates with one clear, consistent voice while building and strengthening lifelong relationships between Louisburg College and its alumni. This role brings together two functions that strengthen one another.

Clear, consistent storytelling about Louisburg College builds alumni pride and connection, while an engaged alumni community provides the College with authentic voices, ambassadors, volunteers, and philanthropic supporters. The Director will lead a comprehensive communications program across digital, print, web, social media, and media-relations channels. The Director will also lead a comprehensive alumni engagement and annual giving program designed to reconnect graduates with the College, strengthen volunteer leadership, increase alumni participation, grow recurring support, and improve donor retention.

The successful candidate will be a strategic communicator and energetic relationship builder who values personal contact, thoughtful stewardship, collaboration, and the traditions that connect generations of Louisburg College alumni.

• Work closely with the Vice President of Institutional Advancement to align institutional communications, marketing, alumni engagement, and annual giving activities with College priorities, fundraising initiatives, campaigns, and donor strategy.
• Provide communications counsel and support regarding public perception, institutional messaging, reputational issues, stakeholder engagement, and major College initiatives.
• Prepare and support communications for the President, Board of Trustees, Vice President of Institutional Advancement, and other College leaders as appropriate.
• Coordinate communications supporting major institutional announcements, advancement initiatives, fundraising campaigns, alumni activities, and College events.
• Represent the College professionally with alumni, community leaders, partners, media, donors, and other external constituencies as assigned by the Vice President of Institutional Advancement.

• Develop, implement, and evaluate comprehensive marketing and communications plans that support the College’s strategic priorities, enrollment goals, advancement objectives, and institutional reputation.
• Serve as brand steward for Louisburg College, ensuring consistency in institutional messaging, visual identity, publications, and storytelling.
• Oversee the College’s website, social media presence, publications, digital communications, and institutional storytelling in partnership with campus departments including academics, admissions, athletics, student affairs, and advancement.
• Develop compelling content that communicates the Louisburg College story to prospective students, alumni, donors, community partners, and other key audiences.
• Establish appropriate communications calendars, content schedules, approval processes, and standards to ensure timely and coordinated institutional messaging.
• Use data and analytics to measure the reach and effectiveness of communications and marketing efforts and adjust strategies based on results.

• Serve as an official spokesperson for the College when designated, managing press…