Senior Manager - Portfolio Insights

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a
Senior Manager – Portfolio Insights
in Winston-Salem, NC.

The Senior Manager – Portfolio Insights provides thought leadership and analytical support related to consumer-based data assets across key stakeholders within Insights & Foresights, Consumer Marketing, Business Planning & Strategy, CX/Trade Marketing, Revenue Growth Management and Activation organizations.

Responsible for driving deep understanding of the Total Nicotine consumer landscape and portfolio/cross-category consumer dynamics across Cigarettes, Vapor, and Oral products, including industry trends, poly-use, shopper behavior, consumer journeys, attitudes, demand moments and price/value perceptions and behaviors to drive volume and profit growth. Provides significant value by applying a comprehensive understanding of the nicotine industry, business drivers and integration of a ‘consumer-led’ focus to support corporate objectives.

Participates in departmental and cross-functional teams and is sought out by others for guidance and inspiration.

Consistently and appropriately challenges existing paradigms and drives for continuous improvement across the organization. Must maintain strong credibility and consistently demonstrate effective leadership, influencing and presentation skills.

• Develops fit-for-purpose learning plans to support portfolio and cross category insights aligned to corporate objective, marketing strategies and future growth initiatives providing deep understanding of the consumer dynamics within the nicotine/tobacco landscape.
• Designs, directs, and oversees primary research and deep dive analyses and provides business-oriented insights to support corporate objects, such as…
  • Portfolio Management and Consumer Category/Brand Migration
  • Segmentation, Consumer profiles, Category Deep Dives and Cross-Category Impacts
  • Regulatory/Flavor bans impact
  • Shopper Journeys
  • Cross Category Decision Trees
  • Demand Moments
  • Price/Value Perceptions and Behaviors
• Aligns internal and vendor resources – both syndicated (MRI Simmons, Kantar, Circana, etc.) and primary (ad hoc, trackers, performance, digital), to develop concise, impactful analyses on designated topics
• Develops and implements analyses and reporting activities to drive timely, fit for purpose and actionable business results
• Identifies new sources or ways to optimize consumer data sources
• faster/more agile ad hoc
• easier integration via platforms and/or on-site vendor support
• Leverages data assets (Integrated Brand Tracking, Performance, Longitudinal Tracking, Forecast etc.) to synthesize comprehensive narratives to inform and support portfolio and cross-category insights supporting cross-functional stakeholders including IBPM (Integrated Business Planning), Strategy, Forecasting, Marketing Intelligence, Trade/CX and Marketing/Reynolds Leadership Team.
• Identifies and evolves planning to integrate consumer-focused portfolio and cross-category insights more broadly with key stakeholders within the organization
• Drive a culture of collaboration, innovation and positive influence on decision making process
• Effectively communicate results to clients across the organization to facilitate decision making process

• Bachelors Degree in Business, Market Research, or related field preferred.
• 5-7+ years in consumer market research, Strategy & Planning and/or related field. CPG experience preferred;
  Nicotine…