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Senior Portfolio Insights Lead — Data-Driven Strategy

Job in West Highlands, Forsyth County, North Carolina, USA
Listing for: The British American Tobacco Group
Full Time position
Listed on 2026-10-18
Job specializations:
  • Marketing / Advertising / PR
    Market Research, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 120000 - 160000 USD Yearly USD 120000.00 160000.00 YEAR
Job Description & How to Apply Below
Location: West Highlands

Reynolds American, part of the British American Tobacco Group, seeks a Senior Manager – Portfolio Insights in Winston-Salem, NC, to lead consumer-based data assets and cross-category portfolio insights across cigarettes, vapor, and oral products. You will guide analyses, vendor management, and storytelling to influence decision making for growth and regulatory dynamics.

The role requires 5-7+ years in consumer market research, strong leadership, and proficiency with tools like Circana, Nielsen,

The following opportunity is for a Senior Portfolio Insights Lead — Data-Driven Strategy with The British American Tobacco Group.

This posting is for the Senior Portfolio Insights Lead — Data-Driven Strategy role at The British American Tobacco Group, based in West Highlands, NC, United States.

We are looking to fill the Senior Portfolio Insights Lead — Data-Driven Strategy position at The British American Tobacco Group in West Highlands, NC, United States.

Position Requirements
10+ Years work experience
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