Director, Content Strategy

Salary: $82,212 - $85,000 annually, depending on experience & qualifications

The Director of Content Strategy at Rosalind Franklin University (RFU) is a senior leadership role within the marketing team responsible for developing, executing, measuring and overseeing the university's comprehensive content strategy. This individual will lead the creation and distribution of engaging, audience‑centric content across various channels in support of all areas of the university including the six colleges, Institutional Advancement, Research, and Health Clinics to enhance RFU’s brand reputation, promote its mission, and achieve strategic marketing objectives.

This role reports to the AVP for Marketing and Communications and sits within the marketing team ensuring seamless collaboration to deliver compelling content across multiple channels. This position requires a strategic thinker, exceptional communicator, and team leader with experience in content creation, storytelling, and analytics.

Rosalind Franklin University of Medicine and Science (RFU) is a graduate health sciences university committed to serving the population through the interprofessional education of health and biomedical professionals and the discovery of knowledge dedicated to improving wellness. The university embodies the spirit of inquiry and excellence modeled by its namesake Dr. Rosalind Franklin, whose Photo 51 was crucial to solving the structure of DNA.

Today, the university's 6 colleges continue Dr. Franklin's legacy through rigorous academics, pioneering research, and innovative community service. Our unique interprofessional education model allows students to learn from and with each other in a variety of settings, including our simulation labs, the student‑led Interprofessional Community Clinic, and through partnerships with area hospitals and clinics. RFU is a national leader in interprofessional research and practices and is nationally recognized for its research in areas including neuroscience, brain‑related diseases, inherited disorders, proteomics, cancer cell biology and immunology, cardiac resuscitation, and gait and balance.

• Develop and execute a data‑driven, multichannel content strategy that aligns with the university's marketing goals and institutional priorities and promote the six colleges, the health clinics and the Innovation and Research Park.
• Ensure consistency of tone, voice, and brand messaging across all content outputs.
• Collaborate with colleges and leadership to identify opportunities to amplify RFU’s reputation and build brand awareness.

• Lead, mentor, and inspire a diverse team of in‑house and freelance content creators, including:
  • Two Communication Specialists
  • Content Marketing Writer
  • Photographer and Sr. Digital Communication Specialist
• Foster a collaborative and innovative team environment to encourage creativity and professional growth.

• Oversee the development of original, compelling content for digital platforms, social media, print materials, and other channels including Helix Magazine.
• Manage the editorial calendar, ensuring timely delivery of content that aligns with campaigns and key milestones.
• Guide the production of multimedia content, including photography, video, and graphic elements, to support storytelling and audience engagement.

• Supervise the Sr. Digital Communication Specialist to drive growth, engagement, and meaningful interactions across all social platforms.
• Monitor emerging social trends and recommend strategies to remain competitive and relevant.

• Establish a measurement program, monitor and analyze content performance metrics to assess impact and identify opportunities for improvement.
• Stay informed of content marketing trends, tools, and technologies to enhance efficiency and effectiveness.

• Ensure all content reflects RFU’s commitment to core values and excellence in healthcare education and research.
• Act as a key storyteller to promote the strategic initiatives of the university.