Director of Marketing

Peterson is looking for a senior marketing leader to own profitable growth across our dealer network and grower base. You'll determine where Peterson competes, how we communicate our value and how demand is generated—and measure whether it worked.

As a strategic partner to Sales, you'll own segmentation, positioning, demand programs, launch planning and tools that support Sales success. Sales owns dealer relationships and closing business;
Marketing and Sales share growth goals and a commercial calendar. You'll also serve on the leadership team, owning the growth, brand and customer goals within the company strategy.

• Build the annual marketing plan and budget around company strategy, sales priorities, customer needs, and the seed selling cycle, recommending reallocations based on performance.
• Own positioning by crop and segment, turning product and agronomy evidence into one consistent Peterson story.
• Use market intelligence, competitor analysis, customer feedback and win/loss reviews to identify growth opportunities.

• Segment dealers and growers using book-of-business and CRM data, setting Protect, Grow, Acquire and Recapture priorities jointly with Sales.
• Lead dealer recruitment, onboarding, activation and growth programs, including co-branded and local resources.
• Run grower acquisition, retention, lost-grower recapture and corn/soybean cross-sell campaigns, measuring conversion into profitable business.
• Keep the territory manager playbook, dealer manual, recruiting kits, presentations and value-proposition materials current.

• Lead marketing for product launches and commercial programs, including Promise Plus, early pay and grower and dealer incentives. Make value and requirements clear, and measure whether each program changes customer behavior profitably.
• Coordinate launch timing and messaging with Product, Agronomy, Sales and Operations so claims are supported and promises can be delivered.
• Direct integrated campaigns across web, email, digital advertising, social, print, video and events while maintaining brand consistency.
• Develop brand architecture and cross-marketing strategies that connect our seed and grain businesses.
• Set objectives for Dealer Kickoff, field days, trade shows and grower meetings, tying each to customer priorities, follow-up, and measurable outcomes.

• Build a concise marketing scorecard with Sales and Finance to track conversion, productive dealer growth, retention, program economics and contribution against agreed baselines.
• Evaluate results after discounts, incentives and variable costs. Separate incremental business from sales that would have happened anyway, and avoid double counting across programs.
• Own CRM contact quality, segmentation and campaign tracking, working with Sales and IT.

• Lead and develop the current marketing team reporting to this role.
• Set clear responsibilities and hold staff, agencies and vendors accountable for quality, deadlines, budget and results.
• Spend time in the field with dealers, growers and territory managers.

• Bachelor's degree in marketing, business, communications, agriculture, agronomy or a related field—or equivalent experience.
• 10+ years of progressive marketing experience, including at least 5 years leading marketing strategy, a team and a budget.
• A track record of marketing programs that drove measurable growth through a dealer, distributor or channel network.
• Experience as a strategic partner to a Sales organization, with clear shared goals.
• Strong analytical skills, including segmentation, customer…