VP Business Development

Position Summary

The VP Business Development is responsible for driving strategic growth through community engagement, business partnerships, and cross-department collaboration. This role focuses on increasing credit union membership, loans, deposits, and brand awareness by fostering strong relationships with Select Employee Groups (SEGs), community partners, and internal teams. The VP Business Development oversees partner, community, and business development in current and emerging markets, including opportunity assessment, partner identification, and in new marketings, groundwork necessary to support successful market entry.

They provide directional leadership for Green State’s Community Giving strategy, ensuring charitable initiatives align with organizational goals, budget, and deliver meaningful impact. Serving as a key ambassador for Green State, this leader ensures all partnerships and community giving efforts advance Green State's mission and strategic objectives.

GREENSTATE CULTURE:

At Green State,our purpose is to create lasting value for our members, our communities, and one another. We empower our teams to create opportunities that strengthen financial well-being, transform lives, and enhance the vitality of the communities we serve. We know our success—now andin the future—isdeeplyrooted in fostering an engaging, diverse, and inclusive workplace where everyone knows they matter, their work makes an impact, and their everyday commitment tolivingour values is what brings our mission to life.

Salary range for this position is $ - $ with a progressive benefit package.

• Adheres to the Credit Union's core values and Service Standards in conducting Green State's mission and vision.
• Demonstrates a positive member service (internal and external) focus at all times.
• Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
• Ensures confidentiality of member information.
• Supports a diverse and inclusive work environment.
• Develop and execute strategies to increase credit union members, loans, and deposits through community outreach and business partnerships.
• Lead and work directly with multiple departments to align business development efforts to ensure consistency and maximize impact.
• Establish, maintain, and strengthen relationships with SEGs and community partners to drive engagement, growth, and brand awareness.
• Promote and champion the SEG partnership program internally, ensuring all member-facing departments actively support and utilize the program.
• Oversee the deployment of a cost-effective financial literacy program that enhances community education and engagement.
• Provide guidance and feedback on tools and resources needed for retail teams to successfully sign-up members outside of branch locations.
• Lead the Green State strategy for community interaction, including development of comprehensive approach to championing and enhancing brand visibility and reputation.
• Coordinate ongoing feedback with Branch, District, Regional, and Lending leadership to leverage relationships for member growth and new business opportunities.
• Direct business development activities in emerging markets, including opportunity assessment, partner identification, and groundwork necessary to support successful market entry.
• Report on progress, integration, and alignment with the credit union’s strategic objectives.
• Provide leadership for Green State’s Community Giving strategy, including oversight of charitable contributions, sponsor ships, and initiatives that enhance community impact and align with organizational goals.
• Lead, mentor, and develop a team of employees responsible for partnership development, community engagement, and business growth initiatives.
• Perform additional responsibilities as assigned to support organizational goals.
• Lead charitable giving strategy alignment with Green State's overall direction, goals, and budget while fostering collaboration with employees.
• Implement a structured and regular schedule for presenting charitable giving metrics to the executive leadership, ensuring alignment with Green State's overall…