Digital Content Advisor

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We look forward to hearing from you!

ICBC is seeking an experienced Digital Content Advisor to lead digital content initiatives that improve the customer experience across our websites and online services. We're looking for a strategic and collaborative content professional with expertise in user experience, content strategy and digital communications, and experience working in large, complex organizations and/or the public sector.

In this role, you'll lead large-scale content initiatives and work closely with cross-functional teams, including Designers, Developers, Product Owners and Business Advisors, to create clear, accessible and user-focused digital experiences. (

Please note:

this role does not work on social media content.)

No two weeks are the same. One week, you might be developing UX content for a new online service. The next, you could be creating a landing page for a customer campaign, leading a content audit with subject matter experts, or identifying opportunities to improve the experience on

If you're passionate about creating exceptional digital experiences, enjoy solving complex content challenges and have a track record of leading cross-functional initiatives, this is an opportunity to make a meaningful impact on the people of B.C.

• Consults with business areas and provides expert advice to develop content plans and strategies to support business objectives and user needs.
• Leads complex content projects and initiatives, managing timelines, deliverables and accountabilities, from planning through to delivery.
• Partner with Customer Experience, IT and business teams to design and deliver effective content for digital products, services and applications.
• Create, optimize and publish digital content that aligns with brand standards, accessibility requirements and channel best practices.
• Champion user experience, usability and accessibility across digital channels and within cross-functional project teams.
• Monitor emerging content trends, tools and technologies, and identify opportunities to improve digital experiences and support business priorities.

• Extensive experience creating, editing and optimizing content for digital channels and diverse audiences.
• Strong knowledge of user-centred design, information architecture, accessibility, search engine optimization (SEO) and answer engine optimization (AEO).
• Experience leading complex communications initiatives and digital projects.
• Experience developing and maintaining brand standards, tone of voice and digital content guidelines.
• Proficiency using content management systems (CMS) to manage, publish and maintain website content.
• Experience collaborating with multidisciplinary teams, including UX professionals, Developers, Designers, Business Advisors sand subject matter experts, to deliver high-impact digital experiences.
• Knowledge of content testing methodologies and digital measurement tools, including approaches for evaluating content effectiveness.
• Exceptional communication, relationship-building and advisor management skills, with experience influencing and collaborating at all levels of an organization and with external vendors.
• Strong attention to detail and the ability to manage multiple priorities in a fast-paced, complex environment.

You bring several years of experience in…