Manager, Brand & Content Marketing
Job in
North Vancouver, BC, Canada
Listing for:
Rocky Mountaineer
Full Time
position
Listed on 2026-01-01
Job specializations:
-
Marketing / Advertising / PR
Branding Specialist / Ambassador
-
Management
Job Description & How to Apply Below
Job Details
Description
Armstrong Collective is the parent company of Rocky Mountaineer and Canyon Spirit, unforgettable rail experiences in Western Canada and the American Southwest. Since 1990, we have grown to become the largest privately-owned luxury rail company in the world, having welcomed over 2.4 million guests onboard. We are committed to living our values:
Create Meaningful Moments, Be One Team, Achieve Extraordinary Outcomes. We foster a work environment of respect, integrity, and honesty; where diversity is valued, and talent is developed to support the growth of our team members and our company.
Purpose
The Manager, Brand & Content Marketing plays a critical role by leading integrated brand and content marketing strategies and initiatives to elevate Armstrong Collective and its portfolio of brands, including Rocky Mountaineer and Canyon Spirit. This role is responsible for building and maintaining a strong, clear brand presence across the entire customer journey, and all paid and owned channels, change to support in the planning and development of projects for Armstrong Collective and/or projects that span multiple Armstrong Collective brands
Key Areas of Accountability
Brand & Content Marketing Strategy and Planning
Translate of strategic initiatives and imperatives into actionable brand and content marketing strategies aligned to target metrics and business growth.Lead the execution of brand strategy, including sub-brand positioning and identity development, and asset planning and management.Drive storytelling and content strategies that bring the brand to life through meaningful and emotive content across all paid and owned channels.Monitor trends, competitive activity, and content performance, leveraging insights to ensure brand relevance, differentiation, and continuous optimization of strategies.Identify innovative ways for the brand’s purpose to be experienced by guests and partners.Leverage best practices and data-driven insights to evolve content strategies, increase engagement, and deliver measurable growth.Manage the execution of SEO strategies to maximize visibility, optimize content performance, and drive organic traffic across owned channels.Work closely with the Social Media team to integrate any brand or content initiatives to ensure maximization our reach through social media accounts.Support in the planning and development of Armstrong Collective brand projects as required.Integrated Marketing Campaigns
Lead the creative development and execution of integrated brand and promotional campaigns, from creative brief to launch.Build and manage relationships with external partners, including creative agencies, writers, and designers.Oversee brand and content strategies for owned channels including website and email, ensuring alignment with brand voice and SEO best practices, in partnership with cross-functional partners, to drive revenue growth.Provide direction on social media integration to maintain campaign continuity across all platforms.Work with the Media team to develop and execute annual strategic sponsored content partnerships.Foster a data-driven culture by working with external and internal research partners, and Media team to analyze performance, measure effectiveness, and optimize campaign initiatives.Content Development
Lead the internal team and external partners in creating meaningful, emotive content including long- and short form video and blogs that brings the brand to life and drives awareness and consideration.Provide training and oversight to a team that creates high-quality and engaging blog content pieces that follow platform best practices, are optimized for search, drive engagement and reachOversee internal team and external writers to ensure editorial and copywriting support across all owned marketing channelsOwned Channel Collaboration
Collaborate with the Digital Marketing team to shape and guide website content strategy and development through a brand-led lens, ensuring consistency and impact across the customer journey.Partner with Digital Marketing to support the development of email nurture streams, bringing a strong brand and storytelling…
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
