Digital Marketing Specialist; website & social media

Digital Marketing Specialist (website & social media)

• Other
• Full Time|
• Permanent
• Accessible
  
  Employer:
  
  No
• Open to International applicants with valid Canadian Work permits:
  Yes

The Britannia Mine Museum is a self‑sustaining, non‑profit organization, that creates accessible learning experiences to inspire discovery and connection through guided interpretive programming, self‑exploration opportunities, and the preservation of our historical site and artifacts.

The Museum is located on the ancestral and unceded territory of the Squamish Nation.

The Digital Marketing Specialist (website & social media) is part'off the Museum Sales and Marketing Team. This role is responsible for planning, creating, and executing digital content that increases awareness of the Museum’s mission and engages the broader community. Additionally, this role supports specific projects pertaining to the museum’s marketing campaigns, social media presence as well as marketing performance data analysis./buttonsemale

roleassumesthat digital media landscape changes at a rapid pace and supports the Sales & Marketing Team to monitor sector changes and pivot accordingly. This is a regular, full‑time role with a schedule that may include some weekends and statutory holidays (as required). This role works within the Guidelines established for all employees with regard to conduct and health and safety.

• Plan, create, schedule, and publish content for the Museum across numerous platforms (e.g., Instagram, Facebook, Linked In, Tik Tok).
• Monitor all comments and messages and engage with followers in a timely, respectful manner.
• Grow audience reach and engagement aligned with organizational goals.
• Stay current on platform trends and best practice.
• Monitor, engage, and optimize community interactions across all platforms through active interaction capitalizing on trending, algorithms.
• Stay informed on social media trends and emerging platforms to recommend and implement new strategies.

• Create compelling, high‑quality content, including posts and videos that align with the Museum’s overall strategic plan, mission and vision.
• Ensure that content complies BG with the Sampleres Manager of Sales & Marketing and with the Leadership Circle as required.
• Maintain and enhance a unified brand voice across all channels.
• Write and edit copy for social media posts and newsletters.
• Plan and lead photo and video shoots, including planning, shooting and editing (as needed and as resources allow).
• Organize and maintain the storage of the Museum’s digital assets for both internal and external use.

• Keep the Museum’s website up to date with correct, current information.
• Monitor website traffic as part of analytics across other platforms.
• Work closely with team members to ensure website SEO.
• Work cross‑functionally with the Guest Experience team to ensure smooth and clear communication with all external participants, guests and broader audience.

• Analyze performance metrics and refine strategies for continuous improvement.
• Prepare regular reports with insights and recommendations.
• Use data to demonstrate and improve campaign effectiveness.
• Participate in developing and leveraging appropriate AI technology compliant with privacy legislation etc.

• Collaborate with the full sales and marketing team to develop and execute marketing campaigns across multiple channels for the purposes of promoting programs, events, exhibits and initiatives.
• Contribute to email marketing efforts, including crafting newsletters, managing campaigns and maintaining subscriber lists.
• Perform website updates, including creating and editing pages and basic SEO optimization.
• Digital advertising and search engine marketing initiatives.
• Implement online campaigns to drive traffic, increase conversions and achieve organizational goals.

• Monitor the Museum’s Google Ads Grant to ensure highest ranking is maintained.
• Build and maintain strong relationships with internal team members and external partners (as…