Senior Manager, Retail Brand Marketing

As the Senior Manager, Retail Brand Marketing, you will play a critical role in shaping how our brand shows up in stores around the world. You are a strategic leader who blends brand vision with operational excellence, elevating the in store experience, driving business performance, and guiding a high performing team.

You are deeply passionate about retail, fluent in brand expression, and skilled at creating scalable, global solutions that support both brand stores and mountain stores across diverse markets. You bring sound judgment, strong cross functional relationships, and the ability to move seamlessly between long-term strategy and daily execution.

As the Senior Manager, Retail Brand Marketing, you will play a critical role in shaping how our brand shows up in stores around the world. You are a strategic leader who blends brand vision with operational excellence, elevating the in store experience, driving business performance, and guiding a high performing team.

As the Senior Manager, Retail Brand Marketing, you will play a critical role in shaping how our brand shows up in stores around the world. You are a strategic leader who blends brand vision with operational excellence, elevating the in store experience, driving business performance, and guiding a high performing team.

This role is primarily based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada.

The Retail Brand Marketing team builds and delivers strategic retail marketing plans that ensure Arc’teryx stores reflect our brand values, product leadership, and mountain DNA. We are a fast growing function that collaborates closely with merchandising, retail operations, store design, visual merchandising, and global brand teams to deliver innovative, consistent, and elevated retail experiences.

• Leading the development of North American retail brand marketing strategies that strengthen brand presence, elevate storytelling, and support revenue and traffic goals
• Driving strategic decision-making for in-store marketing, seasonal storytelling, and the integration of global brand campaigns into retail environments
• Overseeing the creation and delivery of compelling in-store marketing, including visual communication, signage, and retail storytelling
• Partnering with Store Design and Visual Merchandising to ensure a cohesive and elevated brand experience across new store openings (NSOs), remodels, and brand stores
• Serving as the primary strategic liaison to merchandising, retail operations, store design, VM, global brand, and regional retail teams
• Leading alignment across cross-functional partners to ensure seamless execution of retail marketing initiatives in region
• Providing expertise and consultation on retail brand strategy for NSOs, brand stores, and mountain stores
• Overseeing the retail marketing calendar and ensuring consistent communication with global and regional partners
• Managing the retail brand marketing budget to support NSOs and brand presence across stores
• Driving end-to-end briefing, prioritization, and project tracking across multiple concurrent initiatives
• Identifying risks, removing roadblocks, and guiding teams toward solutions that are timely, effective, and brand-led
• Leading, mentoring, and growing a team of retail brand marketing managers and specialists, fostering a culture of creativity, accountability, and collaboration
• Building capabilities within the team for strategic thinking, brand storytelling, and operational excellence

• Defining and…