Senior Digital Designer

My 1st Years is the UK’s leading personalised baby and kids gifting brand, offering high-quality, beautifully designed personalised products through eCommerce, retail, and 3rd party marketplaces.

We have built a strong direct-to-consumer presence in the UK and are now expanding into premium physical retail with partners such as Harrods and Selfridges alongside growing marketplace channels such as Next.

International expansion is also underway, making this a pivotal and exciting stage in our journey as we bring the My 1st Years experience to more customers around the world.

With personalisation at the heart of what we do, our business thrives on exceptional customer experiences, innovation, and premium quality.

Customer retention and CRM are central to achieving our growth ambitions, ensuring we maximise lifetime value and deepen relationships with every customer we serve.

This is a creative role that spans the full spectrum of digital content production — from motion graphics and short-form video for social and You Tube, through to static campaign design, web landing pages, email creative, and paid advertising assets. If you are equally at home directing a Reel as you are crafting a web banner or designing a typography-led social post, this role was built for you.

You will sit within our wider creative team, working closely with the Creative Lead, performance marketing, CRM, brand, and studio functions. You will set the creative direction for format, motion, and typography across our digital channels — raising the bar on everything we produce and helping us build a content engine that is both beautiful and built to perform.

You will also manage and quality-check output from a small offshore design team, ensuring high-volume work is delivered on-brand and on-time without compromising quality.

• Performance-led creative across all digital channels — designing thumb-stopping, conversion-focused assets across paid, social, email, and onsite, with a testing mindset and a data-informed approach to iteration
• Brand craft and quality at pace — bringing a strong eye for typography, layout, and visual consistency to a high-volume DTC environment, including oversight of an offshore design team to maintain standards at scale
• Process, tools, and AI innovation — owning creative workflows, templates, and handover processes while actively leading the team's adoption of AI-powered design tools to improve speed and output quality

This is a core part of the role. You will work with the brand team to finalise and edit short-form video content natively built for social and You Tube, and therefore have a good understanding of what works on each platform.

• Create motion graphics and animated assets for use across social, email, paid advertising, and onsite
• Edit and post-produce video content to a high standard, including pacing, sound, captions, transitions, and platform-specific formatting
• Develop storyboards and creative direction documents for video briefs, ensuring clarity of format, messaging, and visual style before production begins
• Work with the studio and brand teams to brief and direct video shoots, providing clear guidance on format requirements, aspect ratios, and content objectives
• Build a library of reusable motion templates, transitions, and animated brand elements to improve production speed and consistency
• Stay current with trending formats, audio, and content styles on Tik Tok, Instagram, and You Tube, and proactively bring these insights into the creative output

You will own the visual language of our digital content — setting the standard for how we use typography, format, and layout across every channel.

• Define and evolve the typographic approach across digital channels, ensuring it is consistent, on-brand, and appropriate for each format and platform
• Provide creative direction on format choices — advising the team on when to use static vs. motion, landscape vs. portrait, text-led vs. image-led
• Develop and maintain a suite of digital format templates across social, email, paid, and web that…